Marketing Specialist

SmartRecruiters, Inc.; Goleta (CA); On-site; USD 75,000 - 90,000; Full time

Job summary

Seek Thermal is seeking a marketing-focused professional to support global channel programs, generate warm leads, and craft compelling content for Industrial and OEM lines. You will partner with sales, dealers, and distributors to drive campaigns and product launches.

The role emphasizes cross-functional collaboration, data-driven decision making, and execution of multi-channel campaigns including email, social, and events. Join a pioneering team advancing thermal imaging in everyday life.

Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 2+ years creating B2B marketing content for industrial/technical products.
• Ability to manage several projects in parallel with cross-functional teams.
• Ownership mentality to lead and drive projects to completion.
• Strong knowledge of marketing analytics tools such as Google Analytics, marketing automation platforms, and CRM systems (NetSuite preferred).
• Skilled in copywriting and editing content with an attention to detail.
• Strong analytical skills and a knack for campaign data analysis.

Responsibilities

• Channel marketing program execution with sales teams, dealers, and distributors to drive sales pipeline across regions.
• Lead generation through campaigns; measure, optimize, and report performance weekly.
• Create social media content for LinkedIn and YouTube for Industrial and OEM lines.
• Support the management of marketing projects, including product launches and campaigns with dealer onboarding.
• Write email content for Industrial and OEM campaigns.
• Assist with event coordination for global tradeshows and exhibitions.

Skills

B2B marketing content

Project management

Ownership mindset

Marketing analytics

Copywriting

Analytical skills

CRM (NetSuite)

Education

Bachelor's degree (business/marketing/communications)

Tools

Google Analytics

Marketing automation platforms

CRM systems (NetSuite)

Job description

• Compensation: USD 75,000 - USD 90,000 - yearly

Company Description

Hi, We’re Seek Thermal.
Join us on our mission to make thermal imaging a part of everyday life!
At Seek, you'll get to work with the world-class engineers that pioneered the technology, and now they're building an organization that’s built on that same pioneering spirit…but we can’t do it alone. We want your ideas, your enthusiasm, and your passion to help us make thermal imaging a part of everyday life, for everyone.
We love where we work, and so can you.

Job Description

What You’ll Do

• Channel Marketing Support: Assist with the execution of global channel marketing programs, working closely with sales teams, dealers, and distributors to implement strategies that drive sales pipeline across all regions.
  
• Lead Generation: Execute offer-based campaigns to deliver warm leads to our Industrial and OEM sales teams. Measure, optimize, and report performance weekly.
  
• Social Media Content Creation: Create social media content for Industrial and OEM product lines, with a focus on LinkedIn and YouTube, for publishing by the social media team.
  
• Marketing Project Assistance: Support the management of marketing projects, including the rollout of new products, orchestrating product launches, and setting up campaigns, while ensuring smooth dealer integration and onboarding processes.
  
• Email Marketing Content: Write email content and copy for Industrial and OEM campaigns, in alignment with Industrial, OEM, and Sales team objectives.
• Event Coordination Support: Help in the planning and organization of tradeshow events, ensuring logistical details are managed efficiently to facilitate successful global presentations and exhibitions.

Qualifications

Must-Haves

• Bachelor's degree in business administration, marketing, communications, or a related field. In unique cases, extensive work experience can substitute for degree requirements
• 2+ years of experience creating B2B marketing content, preferably for industrial or technical products
• Ability to manage several projects in parallel and work with cross-functional teams
• An ownership mentality to take a project, lead it and drive it to completion
• Strong knowledge of various marketing and analytics tools such as Google Analytics, marketing automation platforms, and CRM systems (NetSuite preferred)
• Skilled in copywriting and editing content with an attention to detail
• Strong analytical skills and a knack for campaign data analysis

Additional Information

Why Join Seek Thermal?
You'll join a high-performing, collaborative accounting team where you'll have the opportunity to build a broad accounting skill set while learning from experienced team members.

Our team values accuracy, accountability, continuous improvement, and working together to get things done well. We encourage people to ask questions, bring forward ideas, and understand the why behind their work.

As Seek Thermal grows, we want this role to grow with it. Our goal is to provide the mentorship, experience, and increasing responsibility needed to develop into a well-rounded accounting professional.

Our Story
The company was founded in 2012 by two industry pioneering scientists, Bill Parrish, PhD and Tim Fitzgibbons PhD, who spent 40 years advancing the state of military and professional-grade thermal imaging technology. Following their previous two companies, Amber Engineering and Indigo Systems, each with successful acquisitions, Seek Thermal is their third venture with the mission to make thermal imaging a part of everyday life.
An unseen world of energy surrounds us. We only see some of it with our eyes, light from a source of energy reflected on objects around us. But even though we can’t see it, all objects produce or retain heat. When viewed through a Seek Thermal camera, this world of heat can be converted to images, providing important information useful in solving everyday problems that are otherwise invisible to the naked eye. Seek thermal imaging lets you see the world of heat instead of the world of light.
Seek Thermal is partnered with Raytheon and NXP to design and deliver high-quality, affordable thermal imaging sensors and products across the globe at scale. As one of the few companies in the world capable of building sensors, Seek Thermal has shipped hundreds of thousands of thermal imaging products around the world as it continues to make thermal imaging an accessible, everyday tool, so people can do their jobs safer, faster and smarter.

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