Marketing Specialist

Talentway Group; Fort Worth (TX); On-site; USD 50,000 - 65,000; Full time

Job summary

Talentway Group in Fort Worth, TX is seeking a Marketing Specialist to oversee day-to-day promotional activities, coordinate campaign workflows, and ensure marketing goals are met efficiently and consistently.

The role is office-based, full-time, Monday–Friday, 9:00am–5:30pm, with collaboration across sales and product teams to optimize messaging and campaigns. Equal opportunity employer.

Qualifications

• Strong creative writing and market analysis skills.
• Clear written and verbal communication.
• Ability to coordinate multiple campaigns and deadlines.
• Confidence reviewing analytics, identifying trends, and tracking ROAS.
• Good judgment refining brand messaging and collateral.
• Collaborate across departments and support creative teams.

Responsibilities

• Oversee daily promotional activities and coordinate marketing priorities across channels.
• Establish and maintain messaging guidelines that support consistent brand positioning.
• Monitor marketing performance, review campaign reports, and track engagement metrics.
• Identify audience gaps and recommend improvements to existing promotional strategies.
• Coordinate creative resources, content schedules, and campaign budgets to support business objectives.
• Work with sales and product leads to address brand messaging challenges and optimize conversions.
• Maintain accurate marketing calendars, campaign trackers, and performance documentation.
• Review progress against launch deadlines, lead targets, and agreed marketing objectives.
• Support the planning and implementation of promotional events and product launches.
• Communicate brand updates and campaign guidelines to relevant team members.
• Help ensure visual identity standards and compliance requirements are followed.
• Prepare marketing performance updates and campaign recommendations for management review.

Skills

Creative writing

Market analysis

Written communication

Verbal communication

Campaign coordination

Analytics review

Brand messaging

Cross-functional collaboration

Content strategy

Campaign optimization

Tools

Marketing analytics tools

Job description

Marketing Specialist | Fort Worth, TX | Full-time | Monday–Friday | 9:00am–5:30pm

Office-based | Permanent position

Strong marketing depends on creative vision, data insights, and campaign execution working together. We're looking for a Marketing Specialist in Fort Worth, TX to oversee day-to-day promotional activities, coordinate campaign workflows, and help ensure that marketing goals are met efficiently and consistently.

Key Responsibilities

• Oversee daily promotional activities and coordinate marketing priorities across channels
• Establish and maintain messaging guidelines that support consistent brand positioning
• Monitor marketing performance, review campaign reports, and track engagement metrics
• Identify audience gaps and recommend improvements to existing promotional strategies
• Coordinate creative resources, content schedules, and campaign budgets to support business objectives
• Work with sales and product leads to address brand messaging challenges and optimize conversions
• Maintain accurate marketing calendars, campaign trackers, and performance documentation
• Review progress against launch deadlines, lead targets, and agreed marketing objectives
• Support the planning and implementation of promotional events and product launches
• Communicate brand updates and campaign guidelines to relevant team members
• Help ensure visual identity standards and compliance requirements are followed
• Prepare marketing performance updates and campaign recommendations for management review

What We're Looking For

• Strong creative writing and market analysis skills
• Clear written and verbal communication
• The ability to coordinate multiple campaigns and competing production deadlines
• Confidence reviewing analytics, identifying trends, and tracking return on ad spend
• Good judgment when refining brand messaging and promotional collateral
• The ability to collaborate across departments and support creative team accountability
• Proficiency with standard office software, social media platforms, and marketing analytics tools
• A practical approach to content strategy and campaign optimization

Working Week

Monday to Friday

9:00am–5:30pm

Full-time, permanent

Office-based in Fort Worth, TX

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.