Marketing Specialist

Westlyn; Orlando (FL); Sur place; USD 50 000 - 70 000; Plein temps

Résumé du poste

Westlyn in Orlando, FL is seeking a Marketing Specialist to oversee day-to-day promotional activities and coordinate campaign workflows. You will help ensure marketing targets are met and engage audiences across channels.

You will monitor analytics, track ROI, and collaborate with creative teams to maintain brand consistency. This role is office-based, with a Monday–Friday schedule, full-time and permanent.

Qualifications

• Strong organizational and strategic problem-solving abilities.
• Clear written messaging and articulate verbal communication.
• Coordinate multiple campaigns with competing deadlines.
• Review analytics to identify trends and ROI.

Responsabilités

• Oversee daily marketing activities and coordinate campaign priorities across teams.
• Establish standards to support consistent brand messaging.
• Monitor performance, review analytics, and track engagement metrics.
• Identify inefficiencies and recommend improvements to live channels.
• Coordinate assets, delivery schedules, and creative workloads.
• Address campaign friction and streamline asset delivery with leads.
• Maintain marketing trackers, response logs, and performance docs.
• Review progress against launch deadlines and targets.
• Support planning and execution of regional initiatives.
• Communicate strategy updates and brand expectations to teams.
• Ensure internal reviews and brand requirements are followed.
• Prepare campaign performance updates and recommendations for management.

Connaissances

Organizational skills

Written communication

Analytics interpretation

Campaign coordination

Cross-functional collaboration

Spreadsheet proficiency

Strategic problem solving

Description du poste

Orlando, FL | Full-time | Monday–Friday | 9:00am–5:30pm Office-based | Permanent position

Strong marketing initiatives depend on positioning, campaign execution, and team priorities working together. We are looking for a Marketing Specialist in Orlando, FL to oversee day-to-day promotional activities, coordinate campaign workflows, and help ensure that marketing targets are met efficiently and consistently.

This role is suited to someone who can see the overarching campaign strategy while keeping track of execution details. You will work across creative functions, monitor channel response, resolve promotional bottlenecks, and identify practical ways to improve audience engagement.

Core Campaign Responsibilities

• Oversee daily marketing activities and coordinate campaign priorities across teams
• Establish and maintain standards that support consistent brand messaging
• Monitor promotional performance, review analytics, and track key engagement metrics
• Identify campaign inefficiencies and recommend improvements to live channels
• Coordinate promotional assets, delivery schedules, and creative workloads to support business growth
• Work with department leads to address campaign friction and streamline asset delivery
• Maintain accurate marketing trackers, response logs, and performance documentation
• Review progress against launch deadlines, lead targets, and agreed campaign goals
• Support the planning and execution of regional marketing initiatives
• Communicate strategy updates and brand expectations to relevant team members
• Help ensure internal review processes and brand requirements are followed
• Prepare campaign performance updates and strategy recommendations for management review

Required Core Skills:

• Strong organizational and strategic problem-solving abilities
• Clear written messaging and articulate verbal communication
• The capacity to coordinate multiple campaigns and competing project deadlines
• Confidence reviewing analytics reports, identifying audience trends, and tracking ROI
• Good judgment when resolving daily campaign and vendor issues
• The ability to collaborate across departments and support project accountability
• Proficiency with standard marketing software, analytics platforms, and spreadsheets
• A practical approach to content strategy and performance-driven decision-making

Schedule & Location

Monday to Friday

9:00am–5:30pm

Full-time, permanent

Office-based in Orlando, FL