Marketing Specialist

Steel Dynamics, Inc; Fort Wayne (IN); Sur place; USD 55 000 - 70 000; Plein temps

Résumé du poste

OmniSource is seeking a Marketing Specialist to develop, implement and track marketing programs across all divisions. You will lead social media strategy, analyze trends, and create content calendars while collaborating with internal teams to support strategic initiatives.

The role requires content creation (video/photo), brand-aligned marketing materials, market research, and budget management. You will also contribute to recruiting efforts, manage the website, and produce podcasts as needed.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 2-5 years' marketing experience.
• Proficient in creating and editing video and photography content using appropriate software.
• Working knowledge of social media platforms and ability to create posts.
• Effective written and verbal communication skills.
• Self-starter with initiative and the ability to work with minimal supervision.

Responsabilités

• Develop, implement and track marketing programs across divisions.
• Develop, implement and maintain a corporate social media strategy.
• Analyze social media trends and create content calendars and guidelines.
• Collaborate with internal teams to monitor strategic marketing initiatives.
• Develop and maintain marketing and recruiting materials ensuring brand guidelines are met.
• Conduct market research and develop strategy based on industry trends and demographics.
• Write, proofread, and edit creative materials.
• Maintain marketing budget.
• Photography and video creation/editing as requested.
• Assist in marketing recruiting efforts and events.
• Maintain Omni website and update as needed.
• Develop company podcasts.

Description du poste

OmniSource

The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

• Develop, implement and maintain a corporate social media strategy.
  • Analyze trends with social media.
  • Creation of content calendar and guidelines.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
• Conduct market research and develop strategies based on industry trends and demographics.
• Write, proofread, and edit creative materials
• Maintain marketing budget.
• Photography as requested within the divisions.
• Video / filming and editing of video within the divisions as requested.
• Assist in marketing recruiting efforts and events.
• Maintain Omni website and update as needed.
• Develop company podcasts.
• Bachelor's degree in business, marketing, or related field
• 2-5 years' experience in marketing
• Proficient in creating and editing video and photography content utilizing appropriate software
• Working knowledge of social media platforms
• Proficiency in creation of social media posts
• Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
• Effective written and verbal communication skills
• Ability to use sound judgment
• Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion

Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.