Marketing & Content Strategy Specialist

Steel Dynamics, Inc; Fort Wayne (IN); On-site; USD 55,000 - 70,000; Full time

Job summary

OmniSource is seeking a Marketing Specialist to develop, implement and track marketing programs across all divisions. You will lead social media strategy, analyze trends, and create content calendars while collaborating with internal teams to support strategic initiatives.

The role requires content creation (video/photo), brand-aligned marketing materials, market research, and budget management. You will also contribute to recruiting efforts, manage the website, and produce podcasts as needed.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 2-5 years' marketing experience.
• Proficient in creating and editing video and photography content using appropriate software.
• Working knowledge of social media platforms and ability to create posts.
• Effective written and verbal communication skills.
• Self-starter with initiative and the ability to work with minimal supervision.

Responsibilities

• Develop, implement and track marketing programs across divisions.
• Develop, implement and maintain a corporate social media strategy.
• Analyze social media trends and create content calendars and guidelines.
• Collaborate with internal teams to monitor strategic marketing initiatives.
• Develop and maintain marketing and recruiting materials ensuring brand guidelines are met.
• Conduct market research and develop strategy based on industry trends and demographics.
• Write, proofread, and edit creative materials.
• Maintain marketing budget.
• Photography and video creation/editing as requested.
• Assist in marketing recruiting efforts and events.
• Maintain Omni website and update as needed.
• Develop company podcasts.

Job description

OmniSource is seeking a Marketing Specialist to develop, implement and track marketing programs across all divisions. You will lead social media strategy, analyze trends, and create content calendars while collaborating with internal teams to support strategic initiatives.

The role requires content creation (video/photo), brand-aligned marketing materials, market research, and budget management. You will also contribute to recruiting efforts, manage the website, and produce podcasts as needed.