Marketing Specialist

Tricotruck; Dearborn, Northern (MI, KY); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical / Dental / Vision

401K Match

Life & Disability Insurance

Paid vacation

Six paid holidays

Legal Plan

Identity Theft Insurance

Job summary

Tri-County International Trucks in Dearborn, MI seeks a creative Marketing Communications specialist to design and manage social media, content, and campaigns for multiple locations.

You will maintain websites, produce promotional programs, coordinate events, and generate analytics to inform dealership strategy. A Bachelor's in marketing/communication and 2+ years of experience are required; Canva/Adobe skills essential, Google Ads/Meta ads a plus.

Qualifications

• Bachelor's degree in marketing/communications/journalism or related field.
• Minimum 2 years of experience in marketing/communications.
• Expertise with social media platforms and design software (Canva, Adobe).
• Experience with Google Ads and Meta Ads; certifications a plus.
• Excellent written and verbal communication; self-starter.

Responsibilities

• Graphic design for social media posts, print, and other communications.
• Content production and distribution for social media and third-party ads.
• Website maintenance, support and management as needed.
• Development and implementation of promotional programs for departments and locations.
• Coordinate and staff events (open houses, meetings, trainings).
• Communicate with department heads on customer insights for reports.

Skills

Social media management

Content creation

Communication skills

Independent work

Driver's license

Education

Bachelor's degree in marketing/communications/journalism or related field

Tools

Canva

Adobe Creative Suite

Google Ads

Meta Ads

Job description

Tri-County International Trucks is a growing multi-location commercial truck dealership in southeastern Michigan. The company provides one-stop service for the needs of its customers including retail sales of new and used commercial vehicles, truck parts, service and repair facilities, financing, and leasing and rental. This role will be located at our Dearborn, Michigan location and is not a remote opportunity.

ESSENTIAL JOB FUNCTIONS

• Graphic design for social media posts, print, and other internal/external facing communications
• Content production and distribution responsibilities for social media outlets and third-party advertising services
• Website maintenance, support and management as needed
• Development and implementation of needs-based promotional programs for primary departments and individual operating locations
• Coordinate and staff physical or virtual customer-facing events including open houses, meetings, training seminars, and other value-added opportunities
• Communicate with department heads to keep informed of customer attitudes, demographics, buying habits, etc.
• Prepare periodic media and vehicle sales analytics reports using a variety of data sources and present them to dealership management as needed
• Communicate with customers to determine their needs and interests, taking note of the information for reports and future promotional programs.
• Support the Dealership’s efforts to maintain marketing operations exceeding the standards provided by Navistar

QUALIFICATIONS

• Bachelor'sdegree in marketing, communications, journalism, or a related field and a minimum of 2 years of experience in the field is required
• Expertise with social media platforms, content management tools, and design software such as Canva or Adobe
• Experience with Google Ads, Meta Ads and/or certifications for each a big plus
• Excellent written and verbal communication skills
• Self-starter with the ability to prioritize their day and work independently
• Must possess and maintain valid driver’s license with a clean driving record. A drug screen and background check are required.

Every employee with Tri-CountyInternational Trucksis absolutely critical to its success. We have successfully served theMichiganbusiness community for over 50 years and we take great pride in our reputation. Our rapid growth and fast-paced environment make this an awesome place to work. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated.

WHAT WE OFFER

• A generous and competitive pay plan
• Medical / Dental / Vision
• Legal Plan and Identity Theft insurance
• 401K Match
• Life & Disability Insurance
• Paid vacation
• Six paid holidays