Marketing Specialist

Ascensus; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Ascensus is seeking a Marketing Specialist to support the execution, optimization, and measurement of marketing programs across channels. The role partners with Sales and stakeholders to drive growth, manage content, and ensure brand consistency.

You will lead campaigns, oversee processes, analyze performance, and present insights to leadership while adapting to evolving business priorities and maintaining high-quality outputs.

Qualifications

• Bachelor's degree in business, marketing, communications, or related field or equivalent.
• Minimum 5 years in marketing, communications, or related role.
• Strong content creation, messaging, editing, and brand stewardship across channels.
• Ability to partner with Sales and cross-functional stakeholders to drive growth.
• Data-driven mindset to assess performance and guide improvements.
• Excellent communication and presentation skills with leadership audiences.
• Proven project management, prioritization, and multitasking abilities.
• Motivated, proactive, adaptable to changing business needs.

Responsibilities

• Manages marketing planning and calendars across channels and stakeholders.
• Creates, manages, and publishes multi-channel content reflecting brand strategy.
• Partners with Sales and other stakeholders to deliver marketing support.
• Leads campaigns and content production with timelines and stakeholders.
• Supports marketing tech, PM, content mgmt, and review processes.
• Monitors and analyzes marketing performance for insights and improvements.
• Prepares updates and insights for business partners and leadership.
• Oversees vendor, budget, and operational processes affecting delivery.
• Evaluates requests and prioritizes to balance needs and practical solutions.
• Advocates for brand standards and audience-appropriate materials.
• Documents workflows and supports process improvements for scalability.
• Assists with additional marketing initiatives and special projects.

Skills

Content creation

Messaging

Editing

Brand stewardship

Project management

Data-driven marketing

Cross-functional collaboration

Communication & presentation

Education

Bachelor's degree in business/marketing/communications or related field

Job description

Ascensus is the leading independent technology and service platform powering savings plans across America, providing products and expertise that help nearly 16 million people save for a better today and tomorrow.

Section 1: Position Summary

The Marketing Specialist supports the execution, optimization, and measurement of marketing programs that advance business priorities, strengthen brand presence, and drive audience engagement. The role coordinates content, campaigns, operational processes, and stakeholder requests across multiple channels while applying sound judgment to prioritize work, evaluate effectiveness, and recommend improvements that support growth, scalability, and successful delivery.

Section 2: Job Functions, Essential Duties and Responsibilities

• Manages marketing planning and communications calendars to balance priorities, align timing, and coordinate delivery across channels and stakeholders.
• Creates, manages, and publishes multi-channel marketing content—including digital, email, social, web, and print that reflects brand strategy, supports program goals, and drives audience engagement.
• Partners with Sales and other cross-functional business stakeholders to understand needs, identify content gaps, and deliver marketing support that advances business and sales priorities.
• Leads campaign and content production, determining appropriate formats, timelines, stakeholders, and execution approaches to meet objectives.
• Supports marketing technology, project management, content management, and review/approval processes to enable consistent, efficient, and scalable execution.
• Collects, monitors, and analyzes marketing performance information—including campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes to provide actionable insights and support continuous improvement.
• Prepares and presents marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership audiences.
• Oversees fulfillment, vendor, budget, and operational processes as appropriate, identifying improvements and resolving issues that affect delivery, quality, or the client/stakeholder experience.
• Evaluates and prioritizes incoming marketing requests, applying sound judgment to balance competing needs and recommend practical solutions.
• Advocates for corporate and program brands by ensuring marketing materials are accurate, audience-appropriate, aligned with brand standards, and ready for internal or external use.
• Documents workflows, develops reference materials, and supports process improvements that increase consistency, scalability, onboarding, and knowledge sharing.
• Assists with other marketing initiatives, business priorities, and special projects as assigned.

Supervision

• N/A

Section 3: Experience, Skills, Knowledge Requirements

• Bachelor's degree in business, marketing, communications, or a related field, or equivalent work experience.
• A minimum of 5 years of marketing, communications, sales enablement, or related business experience.
• Strong content creation, messaging, editing, and brand stewardship skills across multiple marketing channels and audiences.
• Ability to partner with Sales and cross-functional business stakeholders to understand priorities, translate needs into marketing plans, and support growth-oriented initiatives.
• Data-driven mindset with ability to assess marketing effectiveness, interpret performance metrics, and translate insights into recommendations for improvement.
• Strong communication and presentation skills, including the ability to share updates, insights, campaign highlights, and recommendations with business partners and leaders.
• Proven project management, prioritization, and follow-through skills with the ability to manage multiple deadlines, requests, and stakeholders.
• Highly motivated, proactive, resourceful, flexible, and able to adapt to changing business needs.
• Strong organizational skills, time management, judgment, and attention to detail despite shifting inputs and deadlines.
• Experience using marketing, project management, content management, productivity, and/or analytics tools to support campaign execution and operational effectiveness.
• Solid understanding of marketing communications, sales alignment, external presence, and the role marketing plays in business growth.