Marketing Specialist

enLabel Global Services, Inc.; Boston (MA); On-site; USD 70,000 - 95,000; Full time

Job summary

enLabel is seeking a creative, results-driven Marketing Specialist to increase brand awareness, generate engaging content, and support marketing initiatives across digital and traditional channels. This 100% in-office role in Boston offers opportunities to lead campaigns, craft content, and collaborate with Sales, Customer Success, and Product teams to drive growth.

The ideal candidate brings 5+ years in digital marketing, strong writing and editing skills, and a solid understanding of SEO,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing, content creation, and campaign management.
• Experience with Google Analytics, email marketing platforms, social media management tools, and Canva or Adobe Creative Suite.
• Strong writing, editing, and communication skills.
• Working knowledge of SEO best practices.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Graphic design and website content management experience preferred.

Responsibilities

• Develop and execute marketing campaigns across social media, email, website, and other channels.
• Create content including social media posts, blogs, newsletters, website content, and promotional materials.
• Manage and grow enLabel's social media presence while monitoring and improving engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Design or coordinate creation of graphics, videos, and other marketing assets.
• Track campaign performance using analytics tools and provide recommendations for improvement.
• Maintain website content and support ongoing website enhancements.
• Support trade shows, conferences, product launches, and customer engagement initiatives.
• Collaborate with Sales, Customer Success, and Product teams to align marketing efforts with business objectives.

Skills

Content creation

Social media management

Writing

Editing

SEO

Project management

Education

Bachelor's degree

Tools

Google Analytics

Email marketing platforms

Social media tools

Canva

Adobe Creative Suite

Job description

enLabel is seeking a creative, results-driven Marketing Specialist to increase brand awareness, generate engaging content, and support marketing initiatives across digital and traditional channels.

Key Responsibilities

• Develop and execute marketing campaigns across social media, email, website, and other marketing channels.
• Create engaging content including social media posts, blogs, newsletters, website content, and promotional materials.
• Manage and grow enLabel's social media presence while monitoring and improving engagement.
• Conduct market research and competitive analysis to identify industry trends and opportunities.
• Design or coordinate the creation of graphics, videos, and other marketing assets.
• Track campaign performance using analytics tools and provide recommendations for improvement.
• Maintain website content and support ongoing website enhancements.
• Support trade shows, conferences, product launches, and customer engagement initiatives.
• Collaborate with Sales, Customer Success, and Product teams to align marketing efforts with business objectives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, content creation, and campaign management.
• Experience with Google Analytics, email marketing platforms, social media management tools, and Canva or Adobe Creative Suite.
• Strong writing, editing, and communication skills.
• Working knowledge of SEO best practices.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Graphic design and website content management experience preferred.

Preferred Qualifications

• Experience managing Google Ads or other paid advertising campaigns.
• Experience supporting trade shows, conferences, and corporate events.
• Video production and multimedia content creation experience.
• Experience in B2B marketing.
• Familiarity with project management tools such as Asana, Trello, or Easy Redmine.

What We're Looking For

• Creative and innovative thinker.
• Self-motivated and proactive.
• Strong organizational and multitasking skills.
• Detail-oriented with excellent follow-through.
• Collaborative team player who thrives in a fast-paced environment.

Location

• Full-time position.
• 100% in-office.
• Opportunities for professional growth and development.