Marketing Professional (Part-Time)

Willington Nameplate; Stafford (CT); On-site; USD 28,000 - 34,000; Part time

Job summary

Willington Nameplate is seeking a Part-Time Marketing Professional to drive engagement, raise brand visibility, and support lead generation. The role focuses on creating content, executing campaigns, and collaborating with teams to deliver targeted outreach.

The ideal candidate has a marketing-related degree and strong communication skills. Flexible scheduling and a part-time, non-exempt position are offered in Connecticut.

Qualifications

• Strong written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and digital marketing tools (LinkedIn, Instagram, Facebook, YouTube).
• Creative thinker who can work independently and in a team.
• Marketing internship or professional experience is a plus, not required.

Responsibilities

• Campaign Support: Design and execute modern marketing strategies and campaigns.
• Content Creation: Produce engaging content for social media, websites, and email marketing.
• Collateral Design: Work with Pre-Press/Design to create brochures, flyers, and digital ads.
• Market Research: Identify industry trends and new audience opportunities.
• Performance Tracking: Analyze and report on campaign effectiveness.
• Data Management: Maintain and clean the CRM for targeted outreach.
• Team Collaboration: Support customer service tasks and cross-functional projects.

Skills

Communication

Tech Skills

Digital Literacy

Creativity

Internship Experience

Education

Bachelor’s degree in marketing, Business, Communications, or a related field

Job description

• Reports To: Customer Service & Business Development Leader
• Compensation: $20.00 – $25.00 per hour
• Position Type: Part-Time, non-exempt
• Hours: 20–25 hours per week (Flexible scheduling available)

About Us

Willington Nameplate Inc. is a leading manufacturer of custom nameplates, labels, and identification products. We pride ourselves on delivering high-quality products and exceptional customer service. Join our dynamic team and contribute to our mission of providing innovative identification solutions to our global clients.

Role Summary

The Part-Time Marketing Professional will develop and execute targeted strategies to promote our brand, products, and services. This role focuses on driving engagement, increasing brand visibility, and supporting lead generation efforts to maximize company growth.

Essential Duties and Responsibilities

• Campaign Support: Assist in designing and executing modern marketing strategies and campaigns.
• Content Creation: Manage and create engaging content for social media, websites, and email marketing.
• Collateral Design: Partner with the Pre-Press/Design team to produce brochures, flyers, and digital ads.
• Market Research: Conduct routine market research to identify emerging industry trends and new audience opportunities.
• Performance Tracking: Monitor, analyze, and report on the effectiveness of active marketing campaigns.
• Data Management: Maintain, clean, and update the customer CRM database for targeted outreach.
• Team Collaboration: Assist with customer service-related tasks and cross-functional projects as needed.

Qualifications & Experience

Education

Education: Bachelor’s degree in marketing, Business, Communications, or a related field preferred.

• Communication: Exceptional written, verbal, and interpersonal communication skills.
• Tech Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Digital Literacy: Strong familiarity with mainstream social media platforms and digital marketing tools (LinkedIn, Instagram, Facebook, Youtube).
• Mindset: Creative thinker who excels both independently and within a collaborative team environment.
• Experience: Prior marketing internship or professional experience is a plus, but not required.