Marketing Specialist

Everstand; Baltimore (MD); On-site; USD 63,000 - 73,000; Full time

Job summary

Everstand in Baltimore is seeking a Marketing Specialist to join the Advancement Team. You will develop, implement, and optimize multi-channel marketing campaigns that raise brand visibility, engage the community, and advance the organization’s mission.

The role emphasizes content creation, website management, and donor-centered communications. You’ll collaborate with senior leadership, manage social media and events, and support branding and promotional initiatives across Everstand’s locations.

Qualifications

• Bachelor’s degree or equivalent.
• 3+ years of relevant nonprofit marketing experience.
• At least 1 year of website management experience; WordPress strongly preferred.
• At least 1 year of CRM experience; Raiser's Edge NXT strongly preferred.
• Proficiency with Microsoft Office Suite, Asana, and Microsoft Teams.
• Valid driver’s license and ability to maintain the license and operate a motor vehicle.
• Ability to successfully complete required background checks and screenings.

Responsibilities

• Create engaging multimedia content (videos, graphics, blog posts, case studies, testimonials) that showcase Everstand’s impact.
• Maintain Everstand’s website and creative asset library with fresh content.
• Collaborate with external designers to develop branded templates and promotional materials.
• Create infographics and other visual content to convey data and insights.
• Manage Everstand’s Facebook, Instagram, and LinkedIn platforms and digital marketing calendar.
• Develop and execute social media campaigns to increase engagement and strengthen Everstand’s digital presence.
• Coordinate photography and video coverage for events.
• Develop strategies to amplify Everstand’s thought leadership.
• Prepare presentation materials for leadership engagements and external events.

Skills

Relationship-building

Communication

Strategic marketing

Digital marketing

Social media

Website management

Email marketing

Analytics

Video creation

Graphic design

Storytelling

Writing skills

Project management

Donor engagement

Mission alignment

Education

Bachelor's degree

nonprofit marketing experience

Tools

Microsoft Office Suite

Asana

Microsoft Teams

Job description

Find joy and purpose in a career where you can make a difference every day. Join an inspired team of professionals dedicated to transforming the lives of youth and strengthening families and communities. Everstand is an independent, not-for-profit organization, not a federal or state agency—serving more than 1,000 children annually across 12 locations. As part of our team of approximately 500 professionals across DC, MD, PA, and WV, you’ll have the opportunity to empower youth and families to heal, grow, and thrive in their communities.

Position Summary

As a Marketing Specialist on Everstand’s Advancement Team, you will collaborate with the Senior Director of Advancement to develop, implement, and optimize strategic marketing initiatives that increase brand visibility, strengthen community engagement, and advance Everstand’s mission. You will manage multi-channel digital marketing efforts across Everstand’s website, social media platforms, and email marketing channels while creating compelling multimedia content, including videos, graphics, blog posts, case studies, and testimonials, that brings Everstand’s impact and stories to life. This role is ideal for a creative, results-driven marketing professional who enjoys managing multiple priorities, building relationships, and finding innovative ways to connect audiences with Everstand’s mission.

What You’ll Do!

Content Creation

• Create engaging multimedia content, including videos, graphics, blog posts, case studies, and testimonials that showcase Everstand’s impact.
• Maintain Everstand’s website and creative asset library with fresh, engaging content.
• Collaborate with external designers to develop branded templates and promotional materials.
• Create infographics and other visual content to effectively communicate data and insights.

Digital Engagement

• Manage Everstand’s Facebook, Instagram, and LinkedIn platforms and digital marketing calendar.
• Develop and execute social media campaigns to increase engagement and strengthen Everstand’s digital presence.
• Monitor and respond to social media comments and messages while staying current on emerging trends.
• Coordinate photography and video coverage for events.

Communications

• Develop strategies to amplify Everstand’s thought leadership.
• Support article development and speaking engagements.
• Create a brand story playbook to promote consistent messaging.
• Prepare presentation materials for leadership speaking engagements and external events.

Branding & Promotions

• Manage Everstand’s online promotional storefront, print collateral, and stationery.
• Support internal branding projects throughout Everstand locations.
• Obtain quotes and bids for printing and promotional materials.

Events & Advancement Support

• Support staff appreciation events, client-facing events, signature events, and fundraisers.
• Support Advancement team initiatives and key performance indicators.
• Participate in annual budget development for the Advancement team.
• Participate in accreditation efforts and internal workgroups as requested.

What We’re Looking For

You’re a creative and results-driven marketing professional who can turn ideas into compelling stories and campaigns. You’re comfortable managing multiple projects, collaborating across teams, meeting deadlines, and connecting with diverse audiences.

You should bring:

• Strong relationship-building and communication skills.
• Experience developing and executing strategic marketing campaigns.
• Knowledge of digital marketing, social media, website management, email marketing, and analytics.
• Experience creating videos, graphics, written content, and other storytelling assets.
• Strong organizational and project management skills.
• Excellent writing skills with the ability to create persuasive, strengths-based, and donor-centered communications.
• Strong analytical, problem-solving, strategic thinking, and creative skills.
• Ability to work independently while collaborating effectively with a team.
• Comfort engaging with donors, community partners, leadership, and diverse audiences.
• A passion for advancing Everstand’s mission and improving outcomes for youth and families.

Required Education & Experience

• Bachelor’s degree or equivalent.
• 3+ years of relevant nonprofit marketing experience.
• At least 1 year of website management experience; WordPress strongly preferred.
• At least 1 year of CRM experience; Raiser’s Edge NXT strongly preferred.
• Proficiency with Microsoft Office Suite, Asana, and Microsoft Teams.
• Valid driver’s license and ability to maintain the license and operate a motor vehicle.
• Ability to successfully complete required background checks, CPS/UII check, tuberculosis testing, work-readiness physical, fingerprinting, and drug screening.

Schedule & Location

This is a full-time, on-site position based at Everstand’s Baltimore Campus.

This job description is not intended to represent a comprehensive list of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

#EVERSTANDHP

Salary placement within the range is based on the candidate's qualifications and years of relevant experience.

All Locations

$63,000 - $73,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Everstand’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.