Marketing Specialist

L. K. Jordan & Associates; Austin (TX); On-site; USD 75,000 - 95,000; Full time

Job summary

L. K. Jordan & Associates is seeking a Marketing Specialist to manage the product lifecycle and develop content for various product documentation. The role requires 6-8 years of experience in product management, with strong analytical and problem-solving skills being essential.

The ideal candidate holds a bachelor's degree in business or marketing and has experience collaborating cross-functionally. This position involves interacting with various departments, driving product strategies, and ensuring successful product launches.

Qualifications

• 6-8 years’ work experience in a product management role, lighting preferred.
• Demonstrated success defining and launching consumer products, preferably B2B/B2C.
• Proven track record in collaborating cross-functionally.

Responsibilities

• Manage the product lifecycle from ideation to end of life.
• Develop content and implement product specs and documentation.
• Train staffers and present to key stakeholders about product benefits.

Skills

Analytical skills

Problem-solving

Time management

Storytelling ability

Education

Bachelor’s degree in business, marketing, or related field

Job description

Full-service personnel agency providing recruiting and staffing services for light industrial, administrative, clerical, finance and accounting, oil & gas, professional and technical personnel.

Job Description

Product Launch/Project Management:

• Manage the product lifecycle (from idea to end of life)
• Maintain constant pulse of market landscape including consumer needs, competition and brand position
• Collect ideas, feedback and consumer insights to help inform existing and future products
• Possess good business acumen by having a working knowledge of how the larger business operates, which includes frequent interactions with various departments within the organization
• Be competent in financials and develop recommendations for pricing based off product contribution and targets, product forecasts, and how those contribute to the greater product line and category
• Have proven experience assessing market potential, developing marketing strategy, and executing successful campaigns
• Develop content and implement product specs, datasheets, brochures, press releases, website information, labels, installation manuals and other documentation
• Be the internal and external expert in designated product line, which may include training staffers, presenting to key dealers, showing and articulating product benefits to agency partners, industry writers/editors and always be the champion for designated products

The Marketing Specialist will be required to keep up with the latest developments within relevant areas essential to the completion of the above stated duties, to include informational seminars and conferences on all related and relevant topics and fields.

Qualifications

• Bachelor’s degree in business, marketing, or related field
• 6-8 years’ work experience in a product management role, lighting preferred
• Demonstrated success defining and launching high-quality consumer products, preferably in a B2B or B2C capacity
• Proven track record in effectively collaborating cross-functionally (without direct reporting authority)
• Excellent analytical and problem-solving skills
• Strong personal organizational and time management skills with very high attention to detail
• Ability to produce timely deliverables and manage multiple and shifting priorities in a fast-paced environment
• Ability to lead decision making conversations about ownership, funding, creating, managing and maintaining shared services, including a demonstrated ability to think holistically about the services that should be built to support the business
• Test and learn, fail fast, and take the winners to market. Rapidly iterate, acquire the needed data, interpret it, and then act to course correct
• Strong storytelling ability and presentation / selling skills

Additional Information

All your information will be kept confidential according to EEO guidelines.