MARKETING SPECIALIST

PENN Entertainment, Inc.; Alton (IL); On-site; USD 55,000 - 75,000; Full time

Job summary

PENN Entertainment, Inc. in Illinois is seeking a Marketing Promotions Specialist to help deliver outstanding guest experiences. You will support customer service standards, coordinate promotional campaigns and partner with CRM to implement targeted advertising and events.

The role emphasizes cross-department collaboration, generation of fresh promotional ideas, and ensuring smooth execution of property promotions. On-site work, with opportunities for growth and competitive compensation.

Qualifications

• Associates degree (A.A.) in marketing or related area; or equivalent experience.
• 1 year of related experience, preferably in Marketing.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency with MS Office (Word, Excel & Outlook).

Responsibilities

• Enthusiastically supports and promotes superior customer service.
• Ensure regulatory compliance within area of responsibility and report issues.
• Assist in development and maintenance of player tracking information in the casino management system.
• Activate, approve, and adjust patron accounts as needed.
• Coordinate promotions and marketing support with internal departments.

Skills

Customer service

Promotions

CRM

Marketing

Education

Associate degree in marketing

Tools

MS Office

Job description

Introduction

...

Overview

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits - such as day-one medical coverage, 401(k) matching, and annual performance bonus - may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Responsibilities

• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
• Assist in the development and maintenance of player tracking information in the casino management system.
• Able to activate, approve, and make manual adjustments to a patron account.
• May be stationed as the second employee at the admission/exit turnstile area in addition to a Security Officer.
• Effectively respond to customer concerns and issues to promote player goodwill.
• Communicate promotions to internal and external customers. Perform and/or coordinate the pre and post event analysis.
• Coordinate marketing support services to include advertising, public relations, and internal departments.
• Work closely with CRM to ensure accurate details are incorporated into advertisements and materials.
• Coordinates, organizes, and executes approved property promotions.
• Supports the development of press releases and media correspondence in relation to marketing programs or property advertising.
• Monitors calendar for promotions at the property following the strategy of the promotions department.
• Communicates current and upcoming promotional efforts for the guests, team members, and regulatory agencies.
• Monitors and responds to online reviews/reputation management for the property within established guidelines.
• Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.
• Develops good working relationships and maintains effective communication with other departments to secure and maintain their cooperation for assistance with promotions and events
• Ability to generate new and unique promotional ideas and events

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Associates degree (A.A.) in marketing, finance or related area; or equivalent combination of education and experience.
• One (1) year of related experience required, preferably in Marketing.
• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
• Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
• Demonstrated ability to drive toward results.