Marketing Software Engineering Manager

GM Financial

Arlington (TX)

Hybrid

USD 120,000 - 160,000

Full time

9 days ago

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

401K matching

Tuition assistance

GM employee auto discount

Nine company holidays

Job summary

GM Financial’s GMF Technology team seeks a Marketing Software Engineering Manager to lead a Marketing technology developers, shaping product strategy and driving end-to-end delivery of scalable marketing communications. You will foster best practices, mentor engineers, and promote AI-enabled engineering to modernize customer interactions.

You will oversee real-time and batch customer journeys, collaborate with Marketing and Platform teams, and ensure timely, secure, and high-quality solutions

Qualifications

Extensive experience in digital marketing technology ecosystems.
Experience with Workfront project management tools.
Hands-on or leadership experience with Adobe Journey Optimizer and AEP.
Strong knowledge of Adobe Experience Cloud suite.
Experience with various CMS such as AEM, WordPress, Drupal.

Responsibilities

Enable personalized, automated customer journeys across channels.
Lead team to build modern marketing apps, platforms and campaigns.
Collaborate with platform engineering to define and improve Adobe capabilities.
Define and execute budget, resources and tools plan; manage delivery.

Skills

Digital marketing tech

Project management

Agile delivery

Leadership

Stakeholder management

Education

Bachelor's Degree in related field

High School Diploma

Tools

Adobe Experience Manager

Adobe Campaign

Adobe Target

Adobe Journey Optimizer

Workfront

Job description

Why GMF Technology?

Innovation isn’t just a talking point at GM Financial, it’s how we operate. From generative AI and cloud-native technologies to peer-led learning and hackathons, our tech teams are building real solutions that make a difference. We’re committed to AI-powered transformation, using advanced machine learning and automation to help us reimagine customer interactions and modernize operations, positioning GM Financial as a leader in digital innovation within a dynamic industry.

Job Description

Join us and discover a workplace where your ideas matter, your development is prioritized, and you can truly make a global impact.

Responsibilities

About the role:

The Marketing Software Engineering Manager leads a team of Marketing technology developers, managing projects from start to finish. They ensure that marketing communications are developed on time, meets requirements, and are scalable. They also help define product strategy and contribute to the development of their team. As a technical manager, you set the boundaries and expectations for delivering a quality product and timely solutions; you are an avid promoter of process improvement; you seek out and promote best practices; you own and refine the technical architecture, continually investing in refactoring and refinement to incorporate modern engineering tools and practices such as AI. As a people manager, you consistently invest in your people to grow their technical skills and soft skills; you celebrate successes; you identify books, classes, events, and assignments that expose team members to new ways of thinking and working; you promote inter-team and intra-team collaboration to build trust; you hire good people, effectively manage poor performers, and provide constant feedback to create a team of leaders. As a servant leader, the Marketing Software Engineering Manager's role is to inspire, motivate, and enable the team by removing impediments. This role is encouraged to stay in the day-to-day activities for project execution while also focusing on the big picture; where the product is headed and what are the architecture decisions, tools, and skills needed to get there.

In This Role You Will

Enable personalized, automated customer journeys across digital channels such as email, web, mobile, SMS, push and other emerging channels.
Lead the team to build the next generation of modern marketing applications, platforms and marketing communications by providing technical expertise throughout the software development lifecycle.
Collaborate with internal platform engineering team to define and improve business user capabilities of Adobe Experience Cloud platform (Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Analytics)
Partner with Marketing to improve campaign speed-to-market while ensuring solutions remains supportable, secure and scalable.
Lead the technical design and implementation of real-time, event-driving and scheduled customer journeys, audience activation, segmentation, personalization and decisioning.
Understand digital marketing trends and strategy to influence business product managers with digital production decisions.
Communicate a plan for the budget, resources, and tools required to support the business and evolve the product, then execute the plan.
Evaluate emerging MarTech capabilities, including AI-driven personalization and experimentation.
Define and track engineering and business outcomes such as deployment frequency, campaigning enablement time, platform availability, defect rates, automation levels, customer engagement and reuse of common capabilities.

Qualifications

What makes You an ideal candidate?

Strong understanding of digital marketing technology/ecosystems and how technology supports customer acquisition, engagement, conversion and retention.
Experience with project management tools such as Workfront
Understanding of Adobe Experience Cloud suite of products; including but not limited to: AJO, AEP, Target, Campaign
Hands-on or leadership level experience with Adobe Journey Optimizer, preferably including AEP, customer profiles, audiences, journeys, personalization, decisioning and channel configuration.
Experience with Content Management Systems (Adobe Experience Manager (AEM) preferred, WordPress, Prismic, Drupal, Figma, Email on Acid, Hubspot, Sitecore, Seismic)
Understanding of customer data architecture, including identity, profiles, audience segmentation, behavioral/event data, consent and activation
Strong knowledge of automated testing, monitoring, logging, observability, incident management and production support
Experience leading agile and product-oriented delivery teams.
Knowledgeable of best practices in information technology governance and regulatory landscape for financial institutions
Excellent written and verbal communication skills, with the ability to communicate technical terminology to people with limited or no technical understanding.
Present team strategies and accomplishments to senior executives and peers

AI Skills Preferred

Experience with AI assisted software development or automation
Knowledge of prompting techniques to improve output quality
Awareness of emerging GenAI capabilities and limitations

Work Experience And Education

8-10 years of experience in software development required
Experience leading software development projects preferred
Experience leading people preferred
High School Diploma or equivalent required
Bachelor’s Degree in related field or equivalent experience preferred

What We Offer:

Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture:

Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation:

Competitive pay and bonus eligibility.

Work Life Balance:

Hybrid work environment, 2-days a week in office.

NOTE: We are unable to consider candidates who require visa sponsorship for this position

This position is not open to agency submissions

Get your free, confidential resume review.

or drag and drop your file here.