Marketing & Social Media Coordinator

Laborde Products Inc; Covington (LA); On-site; USD 42,000 - 64,000; Full time

Job summary

Laborde Products Inc. is seeking a Marketing Coordinator for our Covington, LA office to own campaigns, automation, content, and events. You will manage LinkedIn, Facebook, and Instagram presence, create content, coordinate events, and support the Marketing Manager to maintain brand consistency and drive growth.

The role involves developing content calendars, shooting and editing video, leveraging Canva/Adobe for graphics, and reporting on performance with HubSpot integration.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience with social media campaigns and content creation.
• Strong copywriting and storytelling abilities.
• Familiarity with analytics tools like Google Analytics.
• Ability to manage events and coordinate campaigns with internal teams.

Responsibilities

• Own and grow Laborde Products' social media channels with a strategic plan.
• Create content calendars, plan video shoots, and edit short-form video.
• Coordinate events and manage vendor relationships.
• Analyze market trends and report on performance.
• Ensure brand consistency across marketing materials and channels.

Skills

Social media strategy

Copywriting

Video content creation

Graphic design collaboration

Analytics (GA)

Campaign execution

Event coordination

Brand consistency

Communication

Education

Bachelor's degree in Marketing

Tools

HubSpot

Canva

Adobe Creative Suite

Job description

With over 25 years of dedicated service, Laborde Products stands at the forefront of marine engine distribution, committed to delivering excellence across the Southeast, up through the Great Lakes, and along the East Coast. Headquartered in Covington, LA and with branches in Deer Park, TX and Paducah, KY, we are your trusted partner in marine propulsion, featuring top brands like Mitsubishi, Steyr Motors, Yanmar and Scania Marine.

We're looking for a Marketing Coordinator for our Covington officewho’s ready to take ownership of campaigns, automation, content, and events.

The Marketing & Social Media Coordinator owns and grows Laborde Products’ social media presence across LinkedIn, Facebook, and Instagram from content planning and graphic creation to short-form video and performance reporting. This role also supports marketing campaigns, events, and partners with the Marketing Manager that support strategic efforts while collaborating with internal and external stakeholders to maintain brand consistency, execute campaigns effectively, coordinate events successfully and contribute to the growth of the marketing team.

Social Media Management

• Own and grow the company’s LinkedIn, Facebook, and Instagram channels, developing a strategy and goals for each platform.
• Build and manage a social media content calendar aligned with business objectives and company milestones.
• Plan, shoot, and edit short-form video content including Facebook and Instagram Reels and LinkedIn videos capturing content on-site at tradeshows, events, and company facilities.
• Create graphics using Canva or Adobe Creative Suite and collaborate with graphic designer on larger creative projects.
• Schedule and publish content through HubSpot, maintaining a consistent posting cadence across all channels.
• Manage community engagement by monitoring and responding to comments, messages, and mentions in a timely manner.
• Track and report social media performance monthly (reach, engagement, follower growth, video views, and website traffic from social), using insights to refine content and grow the audience.
• Stay current on platform trends, features, and algorithm changes, and recommend new content formats and ideas.
• Coordinate employee advocacy and gather content from internal teams to showcase people, products, and company culture.

Content and Campaign Execution

• Execute email campaigns, blogs posts, and landing page content that aligns with the strategic direction of the department.
• Schedules routine marketing campaigns.
• Assist in the execution of creative campaigns, ensuring that the implementation aligns with the overall brand vision.

Event Coordination

• Manage event logistics, such as badge enrollment, accommodations, swag ordering, and coordinating with vendors to ensure everything runs smoothly.
• Planning and execution of events like tradeshows, customer appreciation events, and other marketing-related activities in partnership with the Marketing Manager
• Collaborate with the Marketing Manager on creative event concepts to ensure alignment with brand messaging.
• Manage the inventory of promotional branded swag items, ensuring accurate stock levels and timely replenishment to meet demand.
• Ensure swag storage area is organized, secure, and accessible.

Market Analysis and Data Research

• Partner with the Marketing Manager to analyze market trends and competitor data.
• Collect relevant market insights to support strategic decisions.
• Contribute to building customer demographic segments to refine targeted marketing efforts.

Brand Consistency, Design, and Support

• Ensure all content and materials align with brand guidelines and maintain a consistent voice.
• Work with third-party vendors like graphic designers and photographers to ensure all creative assets support the brand's visual identity.
• Maintain standardized presentation decks and other brand assets to ensure a cohesive representation across all marketing channels.
• Assist with the execution of digital and print advertising.
• May perform other duties as required by business needs.

Education

• Bachelor’s degree in Marketing or related field.

Experience

• Valid Driver’s License with a clean driving record.

Knowledge, Skills and Abilities

• Strong knowledge of LinkedIn, Facebook, Instagram, and emerging social channels, including audience behavior and best practices for each platform.
• Strong copywriting skills, with the ability to adapt tone and voice for each platform while staying on brand.
• Creative eye for visual storytelling across graphics, photography, and video.
• Strong understanding of digital marketing trends and data-driven strategies.
• Familiar with Google Analytics
• High energy with a positive attitude and strong work ethic.
• Proactive self-starter, capable of seeking out opportunities to contribute and taking initiative to solve problems without waiting for direction
• Willing to face complex issues head on and work through challenges to build a stronger organization.
• Detail-oriented and organized.
• Well-developed interpersonal skills.
• Comfortable with data research and analysis and able to bring valuable insights to support strategic marketing decisions.
• Strong collaboration and communication skills, with the ability to work across departments to align CRM and social media strategies.
• Ability to work well individually and as part of a team with diverse personalities. Tactful and mature.
• Strong customer service mentality.

Work Enviroment and Physical Demands

This position operates in an office environment; Work is generally sedentary in nature but may require some standing and walking at times. Must be able to travel occasionally for on-site event support and content creation.

This position is expected to work eight-hour days, Monday through Friday. Must have the ability to work outside of standard hours and may require occasional work on nights and/or weekends to fulfill the job duties.