Digital Analytics Consultant

Accenture PLC; Washington (District of Columbia); On-site; USD 53,000 - 88,000; Full time

Job summary

Accenture Song seeks a Digital Analytics Consultant to lead measurement and insights for client initiatives. You will design frameworks, deploy analytics platforms, and build dashboards using Tableau, Power BI, or similar tools.

The role requires analytical rigor and collaboration with cross-functional teams across web, mobile, and apps. With 3+ years in digital analytics and a university degree, you will translate data into actionable optimizations, guide roadmaps, and ensure governance while

Qualifications

• 3+ years of digital analytics data collection, implementation, integration and reporting.
• 3+ years using and/or implementing digital analytics and tag management tools.
• Passionate about data, analytics and technology with strong technical curiosity.
• University degree required; English language proficiency for stakeholder interactions.
• Ability to engage with English-speaking stakeholders across Canada.

Responsibilities

• Develop measurement frameworks to define, track and optimize digital experiences.
• Contribute to the development of new applications from requirements to dashboards with visualization tools.
• Analyze digital analytics data to gain insights into profiles, segments and behavior.
• Deliver roadmaps and strategies to evolve clients' analytics capabilities.
• Deploy analytics platforms across web, mobile and apps.
• Develop measurement strategies and perform analysis for client reporting.
• Provide clear technical documentation and knowledge transfer to client teams.
• Manage and deploy tagging for digital analytics, paid media, and 3rd party apps.

Skills

Digital analytics

Requirements gathering

Stakeholder communication

Analytical mindset

Education

University Degree

Tools

Tableau

Power BI

Adobe Launch

Google Tag Manager

Tealium

Job description

Digital Analytics Consultant

Accenture

I&F Decision Science Practitioner Team Lead/Consultant | Mid-Level | Full time

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You Are:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Join a great team in a fast-paced environment making a difference for our clients! Here’s a snapshot of your responsibilities:

The Work:

• Develop measurement frameworks to define, track and optimize digital experiences
• Contribute to the development of new applications for our teams and our customers, from gathering requirements to producing dashboards, through the use of visualization tools (i.e. Tableau, Power BI or equivalent software)
• Analyze customer digital analytics data to gain insight into profiles, segments and their behavior
• Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve
• Deploy digital analytics platforms (Adobe Analytics, Google Analytics 360, etc.) across digital properties including web, mobile and apps
• Develop measurement strategies and perform analysis for Client reporting
• Deliver clear technical documentation and conduct knowledge transfer to client teams
• Manage and deploy tagging for digital analytics, paid media, and 3rd party applications

Here’s What You’ll Need:

• Minimum of 3+ years of experience in digital analytics data collection, implementation, integration, and reporting
• Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)
• Passionate about data, analytics and technology with desire to stay well-versed in technical understanding
• A University Degree is required for this position
• English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.

Bonus Points If:

• Technical understanding of how digital analytics and tag management solutions are deployed
• Ability to complete complex tag deployment within tools like Adobe Launch, Tealium, and Google Tag Manager
• Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization
• Understanding of data collection and aggregation requirements for marketing activation.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Role Location Annual Salary Range British Columbia/Ontario/New Brunswick $75,400 to $125,400

Requesting an Accommodation

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If you require accommodation during the recruitment, assessment or selection process for a disability or other protected ground under applicable human rights legislation, please notify your recruiter or contact us toll free at 1 [phone].

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