Marketing Science Director - Data-Driven Growth Leader

Adelphi Group; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, andflex

Early Dismissal Fridays

12 affinity groups

Internal learning and development

Employee discounts

Job summary

Critical Mass is seeking a Director of Marketing Science in New York to lead data-driven marketing strategies. You will design and implement measurement across campaigns, build dashboards, and translate complex analytics into actionable client insights.

This role emphasizes leadership, cross-functional collaboration, and cultivating best practices across global teams. You will supervise a team, develop their priorities and training, and ensure delivery across multiple workstreams while expanding

Qualifications

• 10+ years in the marketing industry.
• 5+ years focused on media analytics.
• 5+ years in online measurement managing teams.
• Strong collaboration, project management, and team building.
• Excellent communication for diverse audiences.
• Ability to distill large data into concise insights.
• Ability to present ideas visually and compellingly.
• Proficiency in online marketing trends, emerging media and mobile.
• Understanding analytics metrics and tag/taxonomy systems.
• Experience leading testing programs and knowing top platforms.
• Expert media landscape knowledge and data-driven media planning.
• Knowledge of traditional, digital, and search advertising.
• Hands-on experience with Datorama or Tableau (BI tools).
• Thrives in ambiguity and manages multiple priorities.

Responsibilities

• Lead end-to-end measurement strategy across multiple accounts and campaign types.
• Develop actionable measurement plans aligned to client objectives.
• Analyze performance across channels and maintain dashboards for reporting.
• Understand data management, infrastructure, and marketing applications.
• Communicate complex technical concepts to non-technical audiences.
• Demonstrate team and project management including training staff.
• Apply empirical practice in digital experience design and optimization.
• Deliver complex projects with multiple stages and contributors timely.
• Creatively solve problems and improve processes with methodical design.

Skills

Marketing analytics

Media analytics

Team leadership

Communication skills

Data storytelling

Tools

Datorama

Tableau

Job description

Critical Mass is seeking a Director of Marketing Science in New York to lead data-driven marketing strategies. You will design and implement measurement across campaigns, build dashboards, and translate complex analytics into actionable client insights.

This role emphasizes leadership, cross-functional collaboration, and cultivating best practices across global teams. You will supervise a team, develop their priorities and training, and ensure delivery across multiple workstreams while expanding