Marketing Science Director - AI-Driven Fan Growth

Major League Soccer; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Wellness reimbursement

Holiday and PTO

Job summary

Major League Soccer is seeking a Sr. Director to build and lead the Marketing Science function, partnering with MLS and Club Marketing to use fan data for improved marketing effectiveness, audience strategy, personalization, and investment decisions.

The role will set the function's roadmap, manage MLS staff, offshore resources, and consultants, and work with cross-functional teams to turn analytics into strategic actions that drive fan growth and revenue.

Qualifications

• Bachelor's degree in a quantitative or marketing-related field required.
• 10+ years of experience with 6+ years in marketing science/analytics and leadership.
• Experience leading blended teams including offshore resources and external partners.
• Strong expertise in marketing science and CRM analytics across paid, owned, and lifecycle channels.
• Strong modeling, measurement, and experimental design capabilities.

Responsibilities

• Lead the Marketing Science function, managing MLS staff, offshore resources, and external consultants.
• Partner with League and Club Marketing to translate objectives into measurable strategies and opportunities.
• Lead advanced CRM and audience modeling to improve targeting, personalization, and engagement.
• Operationalize model scores and segments into CRM and marketing workflows.
• Drive AI/ML adoption within Marketing Science to enhance audience intelligence and campaign optimization.
• Establish and evolve the League's marketing measurement framework (MMM, attribution, incrementality).
• Lead test-and-learn agendas and translate results into actionable recommendations.
• Identify optimization opportunities across audiences, channels, and spend.
• Develop scalable Marketing Science capabilities, playbooks, and best practices.
• Collaborate with Product and Content to connect behavior to acquisition and retention.

Skills

Marketing science

CRM analytics

Audience modeling

Propensity modeling

Churn & lifetime value

MMM & attribution

Experiment design

Python

SQL

Data visualization

Power BI

Tableau

Marketing automation

Stakeholder management

Leadership

Team management

Communication

Decision making

Attention to detail

Microsoft Office

Education

Bachelor's Degree in a quantitative or marketing-related field

10+ years experience in marketing science/analytics

6+ years leading teams / offshore resources

Tools

Power BI

Tableau

CRM platforms

Python

SQL

Job description

Major League Soccer is seeking a Sr. Director to build and lead the Marketing Science function, partnering with MLS and Club Marketing to use fan data for improved marketing effectiveness, audience strategy, personalization, and investment decisions.

The role will set the function's roadmap, manage MLS staff, offshore resources, and consultants, and work with cross-functional teams to turn analytics into strategic actions that drive fan growth and revenue.