Marketing & Sales Representative

Perfect Matching; Indiana (PA); On-site; USD 50,000 - 80,000; Full time

Job summary

Perfect Matching seeks a Marketing Officer to plan and execute promotional activities across holidays, social media, and events. You will manage campaigns, create copy, and coordinate with PR and sales to grow the customer base.

The role covers online and offline marketing, website management, and collaboration with cross-functional teams to strengthen brand identity and market reach.

Qualifications

• Marketing-related education (MBO+ or higher)
• Experience in a marketing role
• Proficiency in Dutch and English (spoken and written)

Responsibilities

• Develop and present new activities for holidays and commemorative days.
• Promote new products through media channels and social media.
• Manage the website and Facebook page.
• Acquire new customers.
• Write promotional and advertising copy.
• Conceptualize and develop ideas for trade show activities.
• Support company actions and events.
• Conduct quarterly competitive analyses.
• Co-develop and implement the marketing plan.
• Prepare, execute and coordinate marketing activities (ads, trade shows).
• Organize and conduct customer and market research.
• Maintain contact with external parties (customers, suppliers, media, competitors).
• Reach out to potential clients by email or phone.
• Advise executives on marketing strategies and marketing mix.
• Prepare offers or new projects.
• Build support for new campaigns.
• Develop and execute online marketing campaigns (Google Ads, Facebook, Twitter, Instagram).
• Contribute to brand identity and tone of voice.
• Monitor and analyze campaign performance (offline and online).
• Co-develop and distribute press releases and newsletters.
• Collaborate with PR, communications, and sales teams.
• Stay updated with marketing developments.

Skills

Marketing experience

Dutch language

English language

Education

Marketing-related education (MBO+)

Job description

The job description outlines the concrete tasks the Marketing Officer should perform in the organization.

Job Requirements

• MBO+/ Marketing-related education.
• Experience as a marketing employee or in a similar role.
• Proficiency in Dutch and English, both spoken and written.

Duties And Responsibilities

• Developing, planning, and presenting new activities for special holidays and commemorative days.
• Promoting new products through media channels and social media.
• Managing the website and Facebook page.
• Acquiring new customers.
• Writing promotional and advertising copy.
• Conceptualizing and developing ideas related to trade show activities.
• Providing support for company actions and events.
• Conducting competitive analyses on a quarterly basis.
• Co-developing and implementing the marketing plan.
• Preparing, executing, and coordinating all marketing activities (e.g., advertising campaigns or trade shows).
• Organizing and conducting customer and market research.
• Maintaining contact with relevant external parties (e.g., customers, suppliers, media, competitors).
• Approaching potential clients via email or phone calls.
• Advising both executive and management teams on marketing strategies and the use of the appropriate marketing mix.
• Preparing and presenting offers or new projects.
• Building support (internally and externally) for new marketing campaigns.
• Developing, launching, and executing online marketing and advertising campaigns, such as via Google Ads or social media platforms like Facebook, Twitter, and Instagram.
• Contributing to the optimization of brand identity and tone of voice for a brand, product, service, or organization.
• Monitoring and analyzing the success of marketing campaigns (both offline and online).
• Co-developing and distributing press releases and newsletters.
• Collaborating with colleagues in PR, communications, and sales.
• Staying updated with relevant developments in the marketing field.
• Setting up, managing, and optimizing the website.
• Assisting with social media management and guidelines.

Desired Knowledge in Technical Systems or Skills