Marketing Rotation Internship (Spring and Summer 2027)

Wellmark, Inc.; Iowa (LA); Hybrid; USD 18,000 - 30,000; Full time

Job summary

Wellmark is launching its 2027 Summer Internship Program in Des Moines, IA, with a spring-to-summer transition. You will support planning and execution of campaigns, update collateral, and leverage marketing technology to deliver tactics.

You will collaborate with digital, analytics, and operations teams while gaining experience in marketing strategy, sponsorship activations, and content development in a hybrid/remote setting.

Qualifications

• Bachelor's degree in marketing or related business program required.
• Strong verbal and written communication skills.
• Ability to take initiative, prioritize and handle multiple tasks.
• Ability to use data to inform decisions and make recommendations.
• Proficient with Microsoft Office Suite.
• Ability to learn technology tools and systems to track, manage, develop and deploy work.
• Available to work 10-20 hours/week during the academic year, either hybrid or fully remote.
• Available to work 40 hours/week during the summer; in-office Tue, Wed and Thu.

Responsibilities

• Support planning and execution of marketing campaigns.
• Interact across marketing teams and collaborate with digital, analytics and operations groups.
• Assist in updating marketing collateral and enrollment materials.
• Leverage marketing technology to develop and deliver marketing tactics.
• Analyze data for campaign performance and insights.
• Research competitor programs and evaluate Wellmark initiatives.
• Contribute to content development with the creative team.

Skills

Verbal communication

Written communication

Initiative & prioritization

Data-driven decisions

Microsoft Office

Learning new tools

In-office availability

Hybrid/remote readiness

Education

Bachelor's degree in marketing or related business program

Tools

Adobe Marketing Platforms

Adobe Creative Cloud

Job description

Why choose an internship with Wellmark?

We strive to offer meaningful work that assists in your professional development and provides value to the team. You will gain valuable experience within the health insurance industry and put the skills and knowledge you’ve acquired in school to practice this summer during our 2027 Summer Internship Program. You will have the opportunity to learn from subject matter experts and leaders within the industry, network with fellow internship program participants and gain practical, hands-on work experience.

If you’re eager to learn, collaborate with others, demonstrate your potential, develop customer-focused solutions and grow into an exciting career, we hope you’ll consider an internship with us!

What’sMarketing at Wellmark?

Marketing encompasses every part of strategic work to acquire and retain members and clients for Wellmark’s health plan products and services. It includes brand management, value proposition development, performance marketing campaigns, digital and content marketing, sponsorship activations and operations management aligned to driving measurable business outcomes.

What projects might I support?

As a rotation program, you’ll receive exposure to Wellmark’s diverse marketing activities and have an opportunity for exposure to all aspects of marketing. This position will have the opportunity to interact across teams within Wellmark Marketing, primarily supporting planning and execution of marketing campaigns. You’ll work on projects that will give you experience in marketing strategy and execution, ranging from updating marketing collateral to learning how to leverage marketing technology to manage and deliver marketing tactics. You’ll work with individuals on the digital, analytics and operations teams on analysis efforts or other projects. Depending on your skills, you also may collaborate with the creative team to develop content.

Some examples of the work you may be responsible for during your internship:

• Assessing marketing collateral and promotional materials we make available to agents and employers and developing improvement recommendations.
• Coordinating annual updates to member enrollment materials.
• Planning and executing sponsorship activations.
• Assisting in data analysis of marketing campaigns .
• Usage of marketing technology to develop and deliver marketing tactics
• Researching competitor marketing programs and evaluating Wellmark program performance.
• Developing strategies to increase use of plan benefits or health programs.
• Researching and writing proposals for department investments and improvements.

This internship will start as a part-time position inthespringof2027then transition into our 2027Summer Internship Program in May working afull-timeschedule from our corporate office in Des Moines, Iowa.

• Current junior or senior pursuing a bachelor's degree in marketing or relatedbusiness program.
• Strong verbal and written communication skills.
• Ability to take initiative, prioritize and handle multiple tasks simultaneously
• Ability to use data to inform decisions and make recommendations.
• Proficient with Microsoft Office Suite
• Ability to learn technology tools and systems to track, manage, develop and deploy work
• Available to work 10-20 hours/week during the academic year, either hybrid or fully remote
• Available to work 40 hours/week during the summer; required in-office days of Tuesday, Wednesday and Thursday, with additional days in office pending role requirements.

Preferred Qualifications

• Preferred: knowledge or experience in Adobe marketing platforms and Adobe creative cloud

All your information will be kept confidential according to EEO guidelines.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [e-mail]

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources: Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them.