Marketing Research Manager - Temp

American Heart Association; Dallas (TX); Remote; USD 85,000 - 95,000; Full time

Job summary

Join a leading health organization as a Temporary Marketing Research Manager, where you will conduct vital market research to support strategic decisions. This remote role involves managing research projects, collaborating with teams, and providing actionable insights to enhance our mission of promoting healthier lives.

Benefits

Health Insurance

Retirement Plans

Professional Development

Tuition Assistance

Qualifications

• 3 years of relevant experience, 5 years preferred.
• Expertise in marketing research methods and tools.

Responsibilities

• Design and deliver primary and secondary market research.
• Collaborate cross-functionally to inform critical decisions.

Skills

Market Research

Data Analysis

Stakeholder Management

Education

Master’s Degree

Tools

Qualtrics

SPSS

Microsoft Office

Job description

Join to apply for the Marketing Research Manager - Temp role at American Heart Association.

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Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The Temporary Marketing Research Manager works remotely as part of the Market Research Team within the National Brand Marketing Team of the American Heart Association. They will collaborate cross-functionally with teams across the organization to design and deliver exemplary primary and secondary market research, producing insights to inform the most critical decisions in pursuit of our mission. This team member needs to be able to own and manage all aspects of the research process for a project, including internal client engagement, problem identification, appropriate methodological design recommendations, external vendor services sourcing (where required), research tool drafting, data collection fielding/execution, analysis, and synthesis/reporting of insights. They maintain professional expertise in the highest standards of marketing research and tools, with an ability to facilitate strategic conversations and perform in-depth data analysis and visualization, ensuring the insights are delivered with the greatest actionable impact. The research conducted by this team includes audience insights (such as general public, patients, caregivers, donors, volunteers, health care professionals, and more) as well as market landscape research identifying trends and strategic insights for various teams across the organization.

This is a one-year temporary position that begins at hire. Expected pay range will be $85,000 - $95,000. Pay is commensurate with experience; geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Functional knowledge of market/customer research techniques (primary and secondary, quantitative and qualitative methodologies)
• Understanding of how market/customer research supports business planning
• Proven track record of successfully applying research results to goal setting, business strategies, and influencing key stakeholders across the organization
• Proficiency collaborating with internal clients (colleagues and teams) to understand their business needs and identify insights gaps
• Prior success in setting/clarifying objectives and designing methodologies, including primary and secondary research
• Effective market research design capabilities (sampling, question development)
• Skills and experience with budgeting and contracting for study design negotiations
• Experience conducting secondary research for market landscape analysis and reporting, including environmental scans and market/competitor assessments
• Capability to conduct research and manage data collection quality standards
• Expertise in survey programming and analysis with digital survey tools (e.g., Qualtrics, Microsoft Forms)
• Knowledge and experience with statistical analysis tools (e.g., MarketSight, SPSS, R, SAS)
• Ability to analyze data and translate it into impactful insights, communicating clearly with cross-functional teams
• Ability to perform in-depth data analysis and develop data presentation and visualization
• Capacity to develop insights, write and review reports, and present to stakeholders
• Strong relationship-building skills for stakeholder management and influencing executives
• Collaboration across departments to elevate marketing research standards
• Professional expertise in marketing research trends and methods

Qualifications

• Degree or equivalent work experience; Master’s preferred in relevant fields
• Three (3) years of relevant experience (5 years preferred)
• Understanding and explaining the marketing research process
• Experience managing marketing research projects from ideation to reporting/publication
• Project management skills for multiple studies
• Proficiency in Microsoft Office applications (PowerPoint, Word, Excel, Teams, Forms)
• Ability to travel up to 5% for local and overnight stays

Compensation & Benefits

Expected pay range: $85,000 - $95,000, depending on experience and location. The organization offers comprehensive benefits including health insurance, retirement plans, professional development, work-life balance programs, and tuition assistance.

The American Heart Association’s 2028 Goal: Building on over 100 years of leadership, by 2028, the AHA aims to drive breakthroughs and implement solutions for healthier lives and communities.

Our mission: To be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, age, or other factors.

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We consider qualified applicants with arrest or conviction records in accordance with laws.

EOE/Protected Veterans/Persons with Disabilities

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Location: US-TX-Dallas

Posted Date: 1 week ago (5/6/2025 2:56 PM)

Requisition ID: 2025-15762

Job Category: Marketing, Communications & Public Relations

Position Type: Full Time

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Non-profit, Healthcare, Wellness