Marketing Referral Specialist

BrightCare HomeCare LLC; Metairie (LA); On-site; USD 45,000 - 65,000; Full time

Job summary

BrightCare HomeCare LLC is seeking a Referral Specialist in Metairie, LA to drive new client admissions through in-person visits with referral sources, education on services, and timely initial assessments. You will manage communications between referral sources and the home office and help expand partnerships in the community.

You will educate providers, attend case conferences, and support transition from hospital to home, ensuring paperwork and processes meet policy and timelines.

Qualifications

• 2+ years of Home Health, Hospice or Durable Medical Equipment Sales experience; essential requirement

Responsibilities

• Visit Hospitals/CCRCs/SNF/AL/IL to build rapport with physicians, social workers, discharge planners, therapists and other referral sources
• Participate in external marketing and relationships with power partners for community networking
• Coordinate with community marketing team to align with goals
• Seek new markets in the community to promote education and influence

Skills

Sales experience

Interpersonal skills

Job description

Position Summary:

The Referral Specialist is responsible for driving new client admissions by (1) In-person visits with referral sources (2) Creating and strengthening community partnerships/relationships (3) Providing education on services and feedback about client outcomes (4) Completing initial assessments for admission (5) Successfully managing communication between referral sources and home office.

Responsibilities Summary:

Create Referral Opportunities

• Visit Hospitals/CCRCs/SNF/AL/IL/etc and establish effective rapport with physicians, social workers, discharge planners, therapists, and other referral sources
• Participate in external marketing, including building relationships with referral sources, hosting and supporting marketing functions sponsored by "power partners" to engage in community networking and inter-personal connections
• Integrate efforts with community marketing team to ensure efforts are coordinated and in line with the team's goals
• Seek new markets (LTC Insurance, Estate Attorneys, etc) in the community to promote education and depth of influence

Educate and Inform

• Develop and deliver educational in-services to referral sources
• Attend weekly case conferences and provide feedback/reports on client's progress
• Acts as liaison to referral partners to report client's progress toward goals, response to assistance, or updated treatment plans
• Serves as a resource to hospital planners to ensure smooth transition from hospital to home

Plan & Document

• In cooperation with the Administrator and Client Supervisor, assess the needs of the marketing program and develop a marketing plan of action with weekly/monthly/quarterly/yearly goals
• Create and present business plan to target hospitals, Assisted Living Facilities and other key referral sources

Consultations/Assessments

• Be readily available to complete consultations/assessments. Consultations/Assessments may occur after regular business and on weekends
• Build initial rapport and become a trusted advisor to families
• Ensure new client paperwork is submitted to in-house team within 24 hours of admission
• Clearly communicate all roles involved in the outcomes of the client
• Maintain transparency with pricing and cost of services prior to start of services
• Communication is KEY! Follow all policies and procedures for communication of new starts to in-house team

Outcomes:

• Meeting quota for client referrals - 50%
• Conversion Rate > 70% - 20%
• Territory Growth (# of active referral resources) >20% quarterly - 10%
• Verified successful communication with in-office staff - 20%

Qualifications

• Minimum 2 years of Home Health, Hospice or Durable Medical Equipment Sales experience and an understanding of healthcare operations is an essential requirement for this position
• Current, active book of business required
• Effective, responsive interpersonal skills in relating to nurses, social workers, case managers physicians, therapists, other health specialists in the community, management, and co-workers both over the phone and in person