Marketing Proposal Coordinator

Construction Association of Michigan; Columbus (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Smoot Construction in Columbus, OH, seeks a Marketing Proposal Coordinator to manage RFPs, client messaging, and content creation across campaigns. You will collaborate with executives to shape day-to-day marketing and long-term strategies, leveraging Cosential, WordPress, and Adobe tools to position Smoot for wins.

This role blends project coordination with branding and outreach. Ideal candidates have 5+ years in marketing in AEC, a bachelor’s in business or marketing, and strong writing and

Qualifications

• Minimum 5+ years in marketing, preferably within the AEC industry.
• Bachelor’s degree preferred in business or marketing.
• Experience with proposal and presentation planning, layout, and editing for AEC.
• Strong writing, storytelling, and messaging skills for diverse audiences.
• Proficiency with Adobe Creative Suite and WordPress.

Responsibilities

• Manage the RFP/RFQ process from start to finish.
• Utilize CRM (Cosential) to track leads and pursuits.
• Create client strategies and content for submissions.
• Coordinate interview prep and presentations for pursuits.
• Collaborate on branding, campaigns, and external communications.
• Maintain content across company websites and intranet.

Skills

Marketing

Proposal writing

Brand management

Content coordination

Interpersonal communication

Education

Bachelor's degree preferred

Tools

Cosential

WordPress

Adobe Creative Suite

InDesign

Job description

Marketing Proposal Coordinator (MPC)

About Smoot Construction

Smoot Construction has more than seven decades of growth and experience in general contracting, design-build, and construction management. It has created a legacy of excellence and a reputation for hard work and high standards.

Within the last 15 years, Smoot has constructed multi‑million dollar building projects, including The Ohio State University’s Student Union, Hilton Hotel 2.0 Expansion, and the Columbus Crew’s stadium, Lower.com field. To help continue to build Smoot’s resume, we need an experienced AEC Marketing Manager to support day‑to‑day marketing activities and lead long‑term strategies that position us to win work.

Key Responsibilities

The MPC reports to the Executive Vice President of Operations and will collaborate with company Executives to lead the marketing efforts of the company. MPC will use their creative ideas and leadership skills to contribute to Smoot’s reputation, culture, and brand recognition.

Requests for proposals/qualifications (75%-time commitment)

• Manage the RFP/RFQ process from beginning to end
• Utilize Microsoft Planner/CRM to communicate to the Executive VP of Operations upcoming leads and current pursuits
• Implement client strategy to collect intel to help with overall messaging and pre‑positioning efforts
• Create client strategies and capture plans to use as guides in producing message‑driven content for submissions
• Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
• Communicate submission statuses to the Pursuit Lead on a regular basis
• Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
• Write, edit, proofread, format, and assemble/prepare the required documents for final submission
• Lead the project interview preparation and team coordination to create presentations and leave‑behind marketing materials
• Collaboration on partner pursuits when outside partners are engaged

Data and content management (10%-time commitment)

• Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text in Cosential (Smoot’s Client Relationship Management database)
• Create and update graphics library on the Smoot network
• Work with third party vendors in coordinating all project and employee photography on an as needed basis
• Collaborate with Executives and IT Director in managing content on the company’s intranet page, SRSConnect
• Ensure the content on the smootconstruction.com website is up‑to‑date and make necessary changes utilizing the content management system, i.e., WordPress.

External and internal marketing initiatives (10%-time commitment)

• Work with the President/CEO, Executive VP of Operations, and Water Group Team Lead to develop and execute annual marketing plans for identified clients and projects for the year
• Collaborate with Team Members to create and post monthly news items, project updates, press releases, and any other noteworthy content on the smootconstruction.com website, LinkedIn, and SRSConnect
• Utilize Mailchimp to create and send internal email communications and digital newsletters
• Create/update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
• Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)

Brand management (5%-time commitment)

• Manage and oversee purchasing of all company apparel and swag, including shirts, safety vests, hats, hard hats, backpacks, etc.
• Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
• Provide ongoing guidance to internal staff of meeting brand requirements, utilizing the brand and communications guide as an educational tool
• Partner with third‑party digital agency to develop additional branding needs on an as‑needed basis

Qualifications

• Minimum 5+ years in marketing, preferably within the AEC industry
• Bachelor’s degree preferred in business or marketing, or similar education or experience considered
• Preferred experience in proposal and presentation planning, layout, developing and curating proposal content, graphics, and editing for the AEC industry
• Passion for developing fresh and creative approaches to conveying information
• Experience and ability to tailor writing content based on the project type, message, and intended target audience, ensuring it is exciting, engaging, and interesting
• Proficient in Adobe Creative Suite specifically InDesign, Photoshop, and Illustrator
• Proficient in Microsoft Office 365
• Preferred knowledge of WordPress and experience with working and managing CRM platforms
• Possess a strong drive to succeed
• Has excellent interpersonal, verbal, face‑to‑face communication, and written communication skills
• Are flexible, organized, and able to multi‑task
• Has the ability to move seamlessly from long‑term, strategic projects to urgent tactical implementation when needed
• Has the ability to facilitate presentations and interviews while managing diverse team personalities towards a successful outcome

Compensation

Commensurate with experience.