Marketing Project Manager

Spectrum Brands; Vinita Park (MO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Spectrum Brands in the United States is seeking a skilled Project Manager to lead digital content and activation initiatives from kickoff to execution. You will coordinate cross-functional teams across Activation, Brand Marketing, Digital Creative, Legal, Regulatory, R&D, Sales, and eCommerce to deliver assets and campaigns on time.

The role requires 4+ years in project management within consumer goods or digital marketing, with proficiency in Workfront and MS Office.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 4+ years of project management or related experience in CPG/digital marketing/eCommerce.
• Experience managing digital content, campaigns, or activation projects preferred.
• Experience with Workfront or similar PM systems is highly preferred.

Responsibilities

• Lead, plan, and coordinate cross-functional activities to execute digital marketing and activation initiatives.
• Develop and manage project timelines, identify critical paths and milestones, and hold teams accountable for deadlines.
• Serve as PM contact between Activation, Brand Marketing, Digital Creative, Legal, Regulatory, R&D, Sales, eCommerce, and external agencies.
• Identify risks, delays, resource constraints, and roadblocks; work with teams to develop solutions.
• Lead project kickoff meetings, status reviews, and cross-functional discussions.
• Manage multiple concurrent projects and balance competing priorities.
• Communicate project status, risks, decisions, and milestones to stakeholders and leadership.
• Build cross-functional relationships and support timely decision-making.

Skills

Project management

Cross-functional leadership

Communication skills

Time management

Problem solving

Workfront

Digital content

Education

Bachelor's degree in Business/Marketing/Communications

4+ years project management experience

PM certification (PMP) preferred

Tools

Microsoft Office

Workfront

Job description

Division Information

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra, Instant Ocean, Marineland, 8-in-1, Dingo, FURminator, Nature's Miracle, GloFish, DreamBone and SmartBones.

Job Summary

Lead and manage digital content and marketing activation projects from initiation through execution. Responsible for coordinating cross-functional teams, managing timelines, identifying risks, and ensuring the timely delivery of digital assets and campaign initiatives. Partner closely with Activation, Brand Marketing, Digital Creative, Legal, Regulatory, and external agencies to support business priorities, improve project execution, and drive continuous improvement.

Primary Duties & Responsibilities

Project Management

• Lead, plan, and coordinate cross-functional activities required to execute digital marketing and activation initiatives.
• Develop and manage project timelines, identify critical paths and key milestones, and hold team members accountable for meeting deadlines.
• Serve as the primary project management contact between Activation, Brand Marketing, Digital Creative, Legal, Regulatory, R&D, Sales, eCommerce, and external agency partners.
• Proactively identify project risks, delays, resource constraints, and roadblocks, working with teams to develop solutions and maintain timelines.
• Lead project kickoff meetings, status reviews, and cross-functional discussions to drive alignment, decisions, and action items.
• Manage multiple concurrent projects, balancing competing priorities and adjusting plans based on business needs.
• Communicate project status, risks, decisions, and key milestones to stakeholders and leadership.
• Build strong cross-functional relationships, drive accountability, and support timely decision-making.

Digital Content & Marketing Activation

• Manage digital content projects supporting marketing campaigns, brand initiatives, eCommerce, and customer activation programs.
• Coordinate the development and delivery of digital assets, including product imagery, enhanced product content, copy, video, animation, photography, and promotional materials.
• Partner with Activation and Brand Marketing teams to translate business needs into actionable project plans with clear milestones, deliverables, and ownership.
• Support execution of digital initiatives across eCommerce platforms, retailer websites, social media, and other digital channels.
• Facilitate creative project kickoffs, content reviews, proofing, and approval processes.
• Coordinate with internal creative teams and external agencies to ensure deliverables meet project requirements and timelines.
• Manage cross-functional reviews and approvals, ensuring timely feedback and resolution of outstanding comments.
• Identify and communicate scope changes, timeline impacts, and competing priorities, recommending solutions to keep projects moving forward.
• Support campaign readiness by ensuring required assets, approvals, and deliverables are completed on time.

Project Management Systems & Reporting

• Utilize Workfront to create, manage, and track project timelines, tasks, deliverables, and approvals.
• Maintain accurate project information, milestone dates, task assignments, and status updates.
• Develop and maintain project templates, workflows, dashboards, and reports to improve visibility and consistency.
• Manage digital proofing and approval workflows through Workfront.
• Monitor project workload, priorities, and resource constraints, partnering with functional teams to address challenges.
• Generate and analyze project status reports, KPIs, and workload metrics to support business decisions.
• Partner with Workfront administrators and cross-functional teams to identify system and workflow improvements.

Continuous Improvement

• Improve digital project management, creative workflows, and activation processes.
• Streamline processes to reduce inefficiencies and accelerate speed to market.
• Develop standardized processes, templates, and SOPs.
• Leverage tools, automation, and technology to improve efficiency and visibility.
• Partner cross-functionally to identify gaps and implement solutions.
• Promote best practices and knowledge sharing across teams.

Education and Experience Profile

• Bachelor's degree in Business, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 4+ years of project management or related experience, preferably within consumer packaged goods (CPG), digital marketing, or eCommerce.
• Experience managing digital content, marketing campaigns, or activation projects preferred.
• Experience working with creative teams, external agencies, and cross-functional business partners preferred.
• Experience with Workfront or similar project management systems is highly preferred.
• Knowledge of digital marketing channels, including eCommerce, social media, and paid media, preferred.
• PMP or other project management certification preferred.

Required Skills

• Strong project management skills with experience leading cross-functional digital marketing or activation initiatives.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong organizational, planning, and time management skills.
• Proactive problem-solving skills with the ability to identify risks, challenge assumptions, and drive solutions.
• Strong communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Ability to build relationships, facilitate productive meetings, and hold cross-functional teams accountable.
• Experience with project management software, including Workfront or similar tools.
• Familiarity with digital content development, creative workflows, and review/approval processes.
• Ability to negotiate timelines, manage competing priorities, and adapt to changing business needs.
• Strong attention to detail and ability to maintain accurate project documentation and reporting.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, Word, and Teams.

Work Environment

• Working conditions are normal for a hybrid office environment.