Marketing Project Manager

Santa Clara Family Health Plan; San Jose (CA); On-site; USD 95,000 - 144,000; Full time

Job summary

A leading health plan in California seeks a Marketing Project Manager to develop and implement marketing strategies aligning with organizational goals. This role involves project management, communication with stakeholders, and maintaining brand integrity across all materials. Candidates should have a degree in marketing, strong analytical skills, and experience in project management.

Qualifications

• Bachelor’s Degree in relevant field or equivalent experience required.
• Over three years of experience in marketing initiatives.
• Strong computer skills, including proficiency in Microsoft and Adobe tools.

Responsibilities

• Develop and manage marketing strategies and projects.
• Create and update marketing materials to meet regulatory requirements.
• Analyze marketing effectiveness and manage project budgets.

Skills

Project Management

Communication

Analytical Skills

Creative Thinking

Education

Bachelor’s Degree in Marketing, Communications or related field

Tools

Adobe Creative Suite

Content Management System/HTML

Microsoft Office Suite

Job description

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Join to apply for the Marketing Project Manager role at Santa Clara Family Health Plan

Salary Range: $95,729 - $143,594

The expected pay range is based on many factors, such as experience, education, and the market. The range is subject to change.

FLSA Status: Exempt

Department: Marketing, Communications

Reports To: Manager, Marketing & Public Relations

General Description Of Position

The Marketing Project Manager develops, manages, and implements marketing strategies and tactics in support of departmental and organizational objectives and in compliance with all applicable state and federal regulatory requirements, SCFHP policies and procedures, and business requirements.

Essential Duties And Responsibilities

To perform this job successfully, an individual must be able to satisfactorily perform each essential duty listed below.

• Manage programs, projects, and events from inception to implementation in support of marketing objectives and regulatory requirements working with both internal and external stakeholders, as required.
• Develop new materials (hard copy or electronic) and update existing materials as needed to support programs, projects, and events.
• Develop the organization’s brand and maintain its integrity in all materials.
• Develop and maintain effective systems to track all marketing pieces, associated costs, and related expenses; analyze data to determine effectiveness and prepare marketing reports for management review.
• Develop marketing goals and objectives; in addition, prepare and maintain required Marketing plans, appropriate milestone charts, and related schedules.
• Develop audience-appropriate messaging and analyze and evaluate its effectiveness.
• Identify, evaluate, and manage vendors to achieve marketing objectives.
• Develop, maintain, and use policies and procedures, operating instructions and tools needed to support Marketing activities.
• Analyze and track compliance with applicable regulatory and reporting requirements; monitor new requirements and update required documents accordingly.
• Attend and actively participate in department meetings, trainings, and coaching sessions.
• Identify issues, trends, and opportunities to improve efficiency and/or quality, or to better assist departments; develop recommendations and implement same relative to identified issues, trends, and opportunities.
• Attend offsite meetings or events as necessary.
• Perform other related duties as required or assigned.
  
  

REQUIREMENTS – Required (R) Desired (D)

The requirements listed below are representative of the knowledge, skill, and/or ability required or desired.

• Bachelor’s Degree in Marketing, Communications or related field, or equivalent experience. (R)
• Minimum three years of experience in developing and implementing marketing initiatives. (R)
• Minimum one year of experience in project management. (R)
• Ability to establish and maintain effective internal and external working relationships to organize and lead cross-functional teams. (R)
• Strong computer skills including fluency in Microsoft Word, Excel, PowerPoint, Adobe Acrobat, and Adobe Creative Suite; experience writing and managing complex documents including use of styles, bookmarks, and other document setup/management tools; and use of the Web for research. (R)
• Knowledge of Content Management System/HTML used for editing and maintaining website. (R)
• Very strong oral and written communication skills, with the ability to communicate data and information professionally, effectively, persuasively and on a timely basis to diverse individuals and groups inside and outside of the organization. (R)
• Ability to understand, interpret and communicate complex processes and abstract concepts for a variety of audiences. (R)
• Ability to think creatively and work strategically. (R)
• Ability to gather and analyze data, organize and write reports, and organize work efficiently. (R)
• Ability to produce accurate and precise work, detect discrepancies and resolve discrepancies all while meeting deadlines. (R)
• Ability to understand, interpret, and apply applicable rules, regulations, and establish and evaluate priorities. (R)
• Self-directed with proven ability to assume responsibility, work independently, meet deadlines, prioritize, and move projects to completion with minimum supervision. (R)
• Ability to take initiative and exercise good judgment when making decisions within the scope of the position. (R)
• Ability to think and work effectively under pressure. (R)
• Ability to maintain confidentiality. (R)
• Ability to comply with all SCFHP policies and procedures. (R)
• Ability to perform the job safely and with respect to others, to property, and to individual safety. (R)
• Maintenance of a valid California’s driver’s license and acceptable driving record, in order to drive to and from offsite meetings or events; or ability to use other means of transportation to attend offsite meetings or events. (R)
• Fluent in written Spanish, Vietnamese, and/or Chinese. (D)
• Knowledge of healthcare, Medi-Cal managed care, and Medicare programs. (D)
• Project Management Professional (PMP) certification. (D)
  
  

WORKING CONDITIONS

Generally, duties are primarily performed in an office environment while sitting or standing at a desk. Incumbents are subject to regular contact with co-workers, managers, external partners, and vendors, in person, by telephone, and via work-related electronic communications.

Physical Requirements

Incumbents must be able to perform the essential functions of this job, with or without reasonable accommodation:

• Mobility Requirements: regular bending at the waist, and reaching overhead, above the shoulders and horizontally, to retrieve and store files and supplies and sit or stand for extended periods of time; (R)
• Lifting Requirements: regularly lift and carry files, notebooks, and office supplies that may weigh up to 20 pounds; (R)
• Visual Requirements: ability to read information in printed materials and on a computer screen; perform close-up work; clarity of vision is required at 20 inches or less; (R)
• Dexterity Requirements: regular use of hands, wrists, and finger movements; ability to perform repetitive motion (keyboard); writing (note-taking); ability to operate a computer keyboard and other office equipment (R)
• Hearing/Talking Requirements: ability to hear normal speech, hear and talk to exchange information in person and on telephone; (R)
• Reasoning Requirements: ability to think and work effectively under pressure; ability to effectively serve customers; decision making, maintain a concentrated level of attention to information communicated in person and by telephone throughout a typical workday; attention to detail. (R)
  
  

ENVIRONMENTAL CONDITIONS

General office conditions. May be exposed to moderate noise levels.

EOE

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Information Technology

• Industries

  Insurance

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