Marketing Programs Manager

Connection; Merrimack (NH); On-site; USD 77,000 - 98,000; Full time

Job summary

Connection is seeking a Marketing Programs Manager in Merrimack, NH to lead integrated campaigns that boost awareness, demand, and customer loyalty across GPO markets. You will collaborate with ISG, Sales, and Product Management to build 12-month plans and optimize funding.

You’ll develop content with subject matter experts to guide buyers through the journey, align programs with business goals, and drive measurable growth while coordinating with vendors and events.

Qualifications

• Experience in vertical markets in marketing, product management, or sales.
• Experience using Workfront, Salesforce, Copilot.
• B2B marketing methodology experience or certification such as Forrester, Pragmatic, HubSpot or equivalent.
• Strong MS Office and Teams skills.
• Functional understanding of marketing and e-commerce.

Responsibilities

• Develop integrated campaigns to increase awareness, demand, customer loyalty, and growth across GPO markets.
• Collaborate with Industry Strategy Group leader, Sales, and Product Management on 12-month plans.
• Create content with SMEs to support the buyer journey and maximize brand exposure and demand in GPO audiences.
• Plan and optimize marketing programs aligned with objectives and funding for designated GPOs.
• Present campaign plans to ISG, Sales, and Product Management to gain buy-in and feedback.
• Coordinate with Product Managers to outline program opportunities and secure vendor funding.
• Monitor program components and report performance with insights for improvements.
• Advise segment marketing on go-to-market messaging based on market trends.
• Work with industry, segment, and sales leaders to maximize business growth.
• Execute lead generation programs to drive growth.
• Coordinate with events to align face-to-face and virtual opportunities.
• Support go-to-market methods for driving business in GPO verticals and segments.
• Provide planning support to Events for segment and vertical market events.

Skills

Marketing programs

Product management

Sales collaboration

B2B marketing

Workfront

Salesforce

HubSpot/Forrester/Pragmatic

Microsoft Office/Teams

Analytical thinking

Communication

Cross-functional teamwork

Tools

Workfront

Salesforce

Copilot

Job description

What We Do

We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That's what we do. We're the IT Department's IT Department.

Who We Are

Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It's what makes Connection unique-what drives us to innovate and create technology solutions that stand apart from the crowd. We'd love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Why You Should Join Us

You’ll find supportive teammates and a rewarding career at Connection-plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees' emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Responsibilities

• Bring strategy, creativity, and measurable impact together. Connection is seeking an experienced Marketing Programs Manager to develop integrated campaigns that increase awareness, generate demand, strengthen customer loyalty, and support business growth across Group Purchasing Organization (GPO) markets
• Works closely with Industry Strategy Group leader, Sales, and Product Management to develop 12-month marketing plans to support GPO business priorities and goals
• Collaborates with Industry Strategy Group leader and other subject matter experts to develop content to support the buyer's journey to maximize brand exposure and demand among GPO audiences
• Plans and optimizes marketing programs alignment with company objectives and funding for designated GPOs aligned with industry verticals and sales segments.
• Presents marketing campaign plan to ISG, Sales, and Product Management to gain support and gather feedback to optimize program implementation
• Works with Product Managers to present marketing program concepts to vendor partners as needed, detailing program participation opportunities and secure cooperative funding.
• Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and roll up findings and recommendations for improvements.
• Partners with segment marketing manager to come up with recommendations on the go-to- market messaging based on current trends in the marketplace
• Works closely with the industry, segment and sales leaders to help plan programs to maximize on business growth.
• Executes on lead gen programs to maximize the business growth
• Aligns with events team on face-to-face and virtual opportunities aligned with programs
• Aligns with segment to support methods and strategies around driving business in GPO industry verticals and segments
• Provides planning support to Events for segment and vertical market events

Min USD $76,500.00/Yr.

Max USD $97,920.00/Yr.

Qualifications

• Experience in vertical markets in a previous role in either marketing, product management, or a sales role.
• Experience using Workfront or other creative project management solution, Salesforce, and Copilot
• B2B marketing methodology experience or certification such as Forrester, Pragmatic, Hubspot or other
• Sound technical skills, including Microsoft Office and Teams
• Functional understanding of marketing and e-commerce.
• Solid critical thinking and analytical skills.
• Strong communication skills (both verbal & writing)
• Attention to detail
• Ability to work cross-functionally and across all levels of an organization.
• Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment.
• Ability to work well independently and in a team environment.