Marketing Programs Lead - B2B/B2C Delivery

Associated Bank - Corp; Milwaukee (WI); On-site; USD 73,000 - 125,000; Full time

Benefits offered by this job

401(k) and Pension plans

Paid time off to volunteer

Diversity-focused Colleague Resource G

Competitive salaries and development

Employee stock purchase plan

Military benefits

Personal banking, loans, investments &

Job summary

Associated Bank leads the planning and delivery of marketing and communications projects across B2B and B2C channels. The role brings teams together, keeps projects on track and within budget, and ensures high-quality work reaches customers and internal audiences.

You will influence major initiatives through strong partnerships. The position requires a Bachelor's degree in Marketing or related field and 7+ years in marketing and project management, preferably in financial services, with

Qualifications

• Bachelor's degree in Marketing, Communications or related field or equivalent combination of education and experience.
• 7+ years of marketing and project management experience, preferably within financial services or a complex organization.

Responsibilities

• Lead marketing projects from scope to completion with goals, timelines, budgets and quality.
• Develop detailed project plans covering scope, resources, schedules and risks.
• Coordinate with writers, designers, legal, compliance, purchasing and other stakeholders.
• Manage project reviews, approvals, changes and documentation.
• Coordinate multiple B2B and B2C initiatives, prioritizing by business needs.
• Monitor performance, identify risks and create contingency plans.
• Evaluate goals, funding and ROI to support decisions.
• Support marketing program development and proof materials across channels.

Skills

Project management

Marketing

Stakeholder management

Budget oversight

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications or related field

Equivalent combination of education and experience

Job description

Associated Bank leads the planning and delivery of marketing and communications projects across B2B and B2C channels. The role brings teams together, keeps projects on track and within budget, and ensures high-quality work reaches customers and internal audiences.

You will influence major initiatives through strong partnerships. The position requires a Bachelor's degree in Marketing or related field and 7+ years in marketing and project management, preferably in financial services, with