Marketing Programs Lead — B2B/B2C

Associated Banc‑Corp; Milwaukee (WI); On-site; USD 73,000 - 125,000; Full time

Benefits offered by this job

401(k)

Pension plan

Paid time off for volunteering

Diversity-focused colleague resource-g

Career development opportunities

Job summary

Associated Bank in Milwaukee seeks a Marketing Project Lead to plan and deliver cross-channel programs that support business goals across B2B and B2C audiences. You’ll assemble teams, manage scope, timelines and budgets, and drive quality outcomes for customers and colleagues.

You’ll collaborate with writers, designers, legal, compliance and procurement, build detailed project plans, monitor risk and ROI, and communicate progress to stakeholders while prioritizing multiple initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• 7+ years of marketing and project management experience.
• Experience managing integrated marketing and communications programs across B2B and B2C audiences.

Responsibilities

• Lead marketing projects from initial scope through completion, ensuring goals, timelines, budgets and quality standards are met.
• Develop detailed project plans covering scope, resources, schedules, risks, dependencies and communication needs.
• Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward efficiently.
• Manage project reviews, approvals, changes and documentation while keeping stakeholders informed of progress.
• Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work based on business needs and deadlines.
• Monitor project performance, identify risks and develop contingency plans to address challenges before they affect delivery.
• Evaluate project goals, funding and ROI considerations with management to support effective decision-making.
• Support marketing program development and proof materials across channels to ensure accuracy and consistency.

Skills

Project management

Marketing

Stakeholder management

Budget management

ROI analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications or related field

Job description

Associated Bank in Milwaukee seeks a Marketing Project Lead to plan and deliver cross-channel programs that support business goals across B2B and B2C audiences. You’ll assemble teams, manage scope, timelines and budgets, and drive quality outcomes for customers and colleagues.

You’ll collaborate with writers, designers, legal, compliance and procurement, build detailed project plans, monitor risk and ROI, and communicate progress to stakeholders while prioritizing multiple initiatives.