Marketing Programmatic Specialist

Crate & Barrel; Northbrook (IL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Crate & Barrel in Northbrook, IL is seeking a Marketing Programmatic Specialist to lead daily management, refinement, and performance analysis of multi-channel programmatic initiatives across DV360, The Trade Desk, and more.

You will own campaign lifecycle, build audience segments, monitor bidding and safety controls, coordinate assets, run experiments, and share granular pacing insights with analytics teams.

Qualifications

• 3 years of programmatic media buying experience.
• Bachelor's degree in marketing, advertising, economics, statistics or analytics.
• Deep expertise in The Trade Desk or DV360.
• Retail or eCommerce programmatic understanding.
• Excel and data visualization with Tableau/Looker.
• Experience with CM360, DoubleVerify, or IAS.

Responsibilities

• Own the full campaign lifecycle—from setup to mid-flight optimizations across TTD, DV360, and other DSPs.
• Build audience segments using 1st and 3rd party data; manage PMP deals with premium publishers.
• Monitor bidding algorithms, frequency caps, and site-list performance for ROAS/CPA improvements.
• Manage DoubleVerify/IAS settings to minimize ad fraud and ensure brand safety.
• Aggregate data to build weekly performance visualizations and identify spend re-allocation opportunities.
• Coordinate with the creative team to upload/test assets and ensure tags/tracking fire correctly.
• Support Sr. Manager in running A/B experiments and Brand Lift studies with clean data collection.
• Provide granular transparency into programmatic pacing and inventory health.

Skills

DSP proficiency

Technical detail

Analytical skills

Data-driven mindset

Communication

Education

Bachelor's degree in marketing or analytics

Tools

DV360

The Trade Desk

CM360

Tableau

Looker

Excel

Job description

The Marketing Programmatic Specialist will lead the daily management, refinement, and performance analysis of our multi-channel programmatic initiatives. You will implement high-level strategies as active campaigns across Display, Audio, Video, and CTV using platforms such as DV360 and The Trade Desk. Your primary responsibility is technical excellence, which includes managing precise budget pacing, scaling audiences effectively, and ensuring that all impressions meet rigorous quality and brand safety standards.

This is an on-site role, requiring to be in the Crate HQ office in Northbrook, IL Monday through Thursday with the flexibility to work remotely on Fridays.

A day in the life as a Marketing Programmatic Specialist...

• Own the full campaign lifecycle—from setup and trafficking to mid-flight optimizations—across TTD, DV360, and other key DSPs
• Build and deploy complex audience segments using 1st and 3rd party data; manage the health and delivery of Private Marketplace (PMP) deals with premium publishers
• Monitor bidding algorithms, frequency caps, and site-list performance to drive maximum efficiency and ROAS/CPA improvements
• Actively manage DoubleVerify/IAS settings to minimize ad fraud and ensure 100% brand safety across all programmatic environments
• Aggregate data from various platforms to build weekly performance visualizations, highlighting trends, "wins," and areas for spend re-allocation
• Coordinate with the creative team to upload and test assets (including dynamic display and CTV files), ensuring all tags and trackers (CM360, etc.) are firing correctly
• Support the Sr. Manager in running A/B experiments and Brand Lift studies, ensuring clean data collection for incrementality analysis
• Provide the Performance and Analytics teams with granular transparency into programmatic pacing and inventory health

What You'll Bring To The Table...

• DSP Proficiency and "hands-on-keys" experience. You know the nuances of bid strategies, identity resolution, and troubleshooting in The Trade Desk or DV360
• Technical Detail-Orientation and an understanding of the "plumbing" of programmatic - pixels, UTM parameters, VAST/VPAID tags, and floodlight activities
• Analytical Fluency and the ability dig in and identify issues and opportunities
• A proactive, data driven mindset and bias towards action and ongoing improvement
• Strong communication with ability to explain technical programmatic concepts to internal partners in clear terms

We'd love to hear from you if you have...

• 3 years of experience specifically in Programmatic media buying (Agency or In-House)
• Bachelor's degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience
• Deep expertise in The Trade Desk or DV360 (Certification is a plus)
• Retail or eCommerce experience, with a solid understanding of how programmatic feeds into a larger omni-channel sales funnel
• Proficiency in Excel and Data Visualization, using tools like Tableau and Looker
• Experience with Ad-Server & Verification tech such as CM360, DoubleVerify, or IAS