Marketing Program Specialist (Paid Search)

Akamai Technologies; United States; Hybrid; USD 58,000 - 123,000; Full time

Job summary

Akamai Technologies is seeking a detail-oriented Marketing Program Specialist (Paid Search) to enhance global paid search campaigns. This role requires data-driven skills, collaboration across teams, and management of marketing initiatives to support brand awareness and pipeline growth. Join a dynamic Digital Marketing team to leverage your expertise in a high-visibility position.

Benefits

Flexible working options

Comprehensive health benefits

Opportunity for growth

Qualifications

• 2 years in managing paid search campaigns, especially in B2B tech.
• Familiarity with SEM tools and B2B marketing funnels.
• Experience with performance metrics like CTR, CPC, CPL.

Responsibilities

• Support and optimize paid search campaigns across platforms.
• Monitor performance metrics and provide actionable insights.
• Collaborate with cross-functional teams for aligned marketing initiatives.

Skills

Data-driven

Attention to detail

Analytical skills

Education

Bachelor's degree or equivalent

Tools

Google Ads

Bing/Microsoft Ads

Adobe Analytics

Google Analytics (GA4)

Job description

Marketing Program Specialist (Paid Search)

Join to apply for the Marketing Program Specialist (Paid Search) role at Akamai Technologies

Marketing Program Specialist (Paid Search)

Join to apply for the Marketing Program Specialist (Paid Search) role at Akamai Technologies

Get AI-powered advice on this job and more exclusive features.

Job Description

Would you enjoy making a difference to our customers' experience?

Are you passionate about leveraging data to effect change?

Join our world-class Digital Marketing team

We're looking for a data-driven, detail-oriented Marketing Program Specialist to support and strategize on our global paid search campaigns across various platforms. This is a high-visibility role in the Global Digital Marketing Team, perfect for someone with hands-on paid search experience and who is ready to take their career to the next level.

Job Description

Would you enjoy making a difference to our customers' experience?

Are you passionate about leveraging data to effect change?

Join our world-class Digital Marketing team

We're looking for a data-driven, detail-oriented Marketing Program Specialist to support and strategize on our global paid search campaigns across various platforms. This is a high-visibility role in the Global Digital Marketing Team, perfect for someone with hands-on paid search experience and who is ready to take their career to the next level.

Have an impact across the entire organization

You'll be responsible for supporting and optimizing search campaigns that drive Brand Awareness and measurable pipeline growth for our security and cloud businesses. From Google Ads to Bing to Youtube, you'll lead initiatives to drive performance, improve conversion rates, and support integrated go-to-market strategies in close partnership with demand generation, content, and analytics teams.

As a Marketing Program Specialist, you will be responsible for:

• Supporting Marketing Program Manager with planning, executing, and optimizing paid search campaigns across Google Ads, Bing, and other paid media platforms to drive qualified B2B leads
• Collaborating with External Agency and Platform account teams supporting paid search and social
• Supporting global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth
• Supporting keyword strategy management, ad copywriting, bidding tactics, A/B testing, and landing page optimization
• Partnering with internal cross-functional teams (Growth, Field, Sales, SEO, Creative, Content, etc.) to align marketing initiatives with broader business goals
• Monitoring performance metrics (CTR, CPC, CPL, ROAS, etc.) and deliver actionable insights with clear recommendations
• Reporting on campaign performance using platforms like Google Analytics, Adobe Analytics, Looker Studio, or similar tools
• Staying up to date on search engine algorithms, privacy regulations, and B2B digital marketing trends
  
  

Do What You Love

To be successful in this role you will:

• Have 2 years of relevant experience managing and executing paid search campaigns, with a track record in B2B tech or agency environment and a Bachelor's degree or its equivalent
• Have familiarity with Google Ads, Bing/Microsoft Ads, and Youtube
• Have experience with tools such as Adobe Analytics, Google Analytics (GA4), Search Ads 360, Similarweb, or similar SEM platforms
• Have an understanding of B2B marketing funnels and lead generation tactics
• Have analytical skills with the ability to translate data into performance optimization strategies
• Have attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
• Have knowledge of display, retargeting, or paid social campaigns as part of a broader SEM strategy
• Have experience working cross-functionally with marketing and sales teams
• Have a curious mindset and eagerness to learn- continually exploring new marketing trends, tools, and tactics
• Demonstrate support to the team by conducting competitive research and summarizing key findings to inform campaign planning and messaging
  
  

Work in a way that works for you

FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply.

Learn what makes Akamai a great place to work

Connect with us on social and see what life at Akamai is like!

We power and protect life online, by solving the toughest challenges, together.

At Akamai, we're curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you'll thrive here.

Working for you

Benefits

At Akamai, we will provide you with opportunities to grow, flourish, and achieve great things. Our benefit options are designed to meet your individual needs for today and in the future. We provide benefits surrounding all aspects of your life:

• Your health
• Your finances
• Your family
• Your time at work
• Your time pursuing other endeavors
  
  

Our benefit plan options are designed to meet your individual needs and budget, both today and in the future.

About Us

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences helping billions of people live, work, and play every day. With the world's most distributed compute platform from cloud to edge we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away.

Join us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!

Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, gender identity, sexual orientation, race/ethnicity, protected veteran status, disability, or other protected group status.

Compensation

Akamai is committed to fair and equitable compensation practices. For US based candidates only - the base salary for this position ranges from $58,800 - $122,200/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Akamai Technologies by 2x

Get notified about new Marketing Program Specialist jobs in United States.

Marketing Operations Program Coordinator

United States $60,000.00-$80,000.00 1 week ago

Boston, MA $89,250.00-$113,400.00 2 weeks ago

United States $49,450.00-$60,000.00 2 weeks ago

Marketing Operations Coordinator, Growth & Communications

United States $60,000.00-$70,000.00 2 days ago

United States $80,000.00-$120,000.00 1 day ago

Marketing Operations Coordinator, Promotions & E-Comm

United States $60,000.00-$70,000.00 2 days ago

Redwood City, CA $80,000.00-$120,000.00 2 days ago

United States $60,000.00-$65,000.00 1 day ago

United States $45,000.00-$65,000.00 2 weeks ago

United States $60,000.00-$70,000.00 6 days ago

United States $40,000.00-$50,000.00 8 hours ago

Temporary Project Coordinator - Advertising Agency

Atlanta, GA $45,000.00-$50,000.00 1 week ago

United States $100,000.00-$120,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.