Marketing Program Manager

Repligen Corp; Waltham (MA); Presencial; USD 88 000 - 127 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid time off

Health/dental/vision insurance

Retirement benefits

Flexible spending accounts

Resumo da oferta

Repligen is building an in-house marketing agency to accelerate campaign speed, creativity, and performance across channels. The Marketing Program Design Specialist translates strategic direction into campaign assets, digital experiences, and tactical deliverables using AI-powered productivity to scale output in a fast-paced environment.

The role collaborates with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs and drive engagement, pipeline, and revenue.

Qualificações

• Bachelor's degree in Marketing, Design, Communications, or related field.
• 5+ years of experience in marketing execution, campaign management, or creative marketing roles.
• Proven track record of executing multi-channel marketing campaigns.
• Experience working in a fast-paced, matrixed organization, life sciences/biotech experience preferred.

Responsabilidades

• Execute integrated campaigns across digital, web, email, social, and print.
• Translate campaign briefs into high-impact deliverables aligned with brand standards.
• Own day-to-day campaign build and deployment for speed and quality.
• Partner with Strategic Marketing, Product Marketing, and Regional teams for cohesive programs.
• Develop marketing assets and storytelling across touchpoints.
• Leverage AI tools to accelerate content creation and optimization.
• Monitor performance and drive data-driven improvements.
• Manage multiple projects with timelines and risk awareness.

Conhecimentos

Marketing execution

Campaign management

Multi-channel marketing

Creative collaboration

Formação académica

Bachelor's degree in Marketing, Design, Communications, or related field

Ferramentas

Adobe Creative Suite

Canva

Figma

AI marketing tools

Descrição da oferta de emprego

Repligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels. The Marketing Program Manager, role translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment.

Campaign & Tactical Execution

Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print

Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards

Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency

Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs

Creative Design & Content Development

Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)

Apply strong design thinking to elevate storytelling and user experience across touchpoints

Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content

Ensure brand consistency and high creative standards across all deliverables

AI-Enabled Marketing Execution

Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery

Use AI to rapidly develop drafts, variations, and personalized content at scale

Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows

Partner with leadership to test and adopt emerging AI tools that enhance marketing performance

Program & Project Management

Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail

Coordinate cross-functional inputs and approvals to ensure on-time execution

Maintain clear visibility into project status, risks, and dependencies

Follow established workflows while proactively identifying opportunities to improve processes

Digital & Campaign Operations

Build and deploy campaigns within marketing automation and digital platforms

Support optimization of campaign workflows and asset management processes

Ensure accuracy and quality in campaign setup, segmentation, and execution

Contribute to scalable campaign templates and repeatable execution models

Performance Tracking & Optimization

Monitor campaign performance metrics and engagement data

Use insights to optimize creative, messaging, and channel performance

Support A/B testing and iterative campaign improvements

Apply a data-driven mindset to continuously improve results

Qualifications & Experience

• Education Bachelor's degree in Marketing, Design, Communications, or related field
• Experience 5+ years of experience in marketing execution, campaign management, or creative marketing roles
• Proven track record of executing multi-channel marketing campaigns
• Experience working in a fast-paced, matrixed organization
• Life sciences, biotechnology, or B2B industry experience preferred

Technical & Functional Skills

• Proficiency in marketing automation and digital campaign tools
• Strong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar)
• Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools)
• Solid understanding of digital marketing channels, UX, and content strategy
• Strong PowerPoint and visual storytelling capabilities

Core Competencies

• Creative Execution Excellence – Strong eye for design and ability to produce polished, high-impact marketing assets
• AI-Driven Mindset –Comfortable leveraging AI to enhance productivity and output quality
• Execution Speed & Agility – Ability to deliver high-quality work quickly in a dynamic environment
• Project Management Discipline – Highly organized with strong attention to detail
• Collaboration & Communication – Works effectively across functions and levels
• Data-Driven Thinking – Uses insights to inform decisions and improve outcomes

Success Profile

The ideal candidate is a doer and creator; someone who thrives on building, designing, and executing. They are energized by turning ideas into tangible outputs and are constantly looking for ways to work smarter and faster using AI. They bring a strong balance of creativity, execution rigor, and digital fluency, enabling them to deliver high-quality campaigns that drive measurable business impact.

Why This Role Matters

This role is essential to scaling Repligen's in-house agency, powering faster campaign execution, elevating creative quality, and unlocking new levels of productivity through AI. Marketing Program Design Managers are the engine that turns strategy into results. Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing.

The estimated base salary range for this role, based in the United States of America is $88,000-$127,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.

Thank you for your interest in Repligen! Working at Repligen means being part of a team that is excited to find new and creative ways to overcome challenges in bioprocessing - and to help our customers make a difference in the world.