Marketing Program Manager

BCforward; United States; Remote; Full time

Job summary

BCforward is seeking a remote Program Manager V to lead marketing and product teams. The role involves managing marketing calendars, overseeing campaign execution, and ensuring alignment across various stakeholders. Ideal candidates will have over 10 years of experience in program management within consumer technology, showcasing strong analytical and cross-functional collaboration skills.

Qualifications

• 10+ years of experience as a program manager or related discipline.
• Experience leading project plans across marketing, brand, design, product, and engineering functions.
• Impact-oriented with experience in data analysis and reporting results.

Responsibilities

• Builds and maintains Marketing’s editorial and GTM calendars.
• Oversees the end-to-end execution of 360 campaigns.
• Manages day-to-day relationships with internal and external stakeholders.

Skills

Detail-oriented

Cross-Functional Collaboration

Analytical Skills

Problem-Solving Skills

Job description

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BCforward is seeking a Program Manager V to work remote in the US

Start/End Dates: 6/16/2025 - 12/26/2025

Location: US - Remote

Pay: $75 - $80/hr/w2

We are seeking an experienced Program Manager to bridge the gap between our marketing channel portfolio (in-app and off) and marketing and product teams. This Program Manager will be a key operational partner and the main liaison between Channel Foundations, Marketing, and Product teams, leading our GTM and editorial calendars, and integrated campaign rollouts.

The ideal candidate has demonstrated ability to lead an effective cross-functional process for managing marketing calendars and campaigns, and the right mix of brand and product knowledge to lead execution end-to-end. Excellent communication skills and comfort with ambiguity are a must. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Responsibilities

1. Builds and maintains Marketing’s editorial and GTM calendars across Product Marketing, Brand, Social, Comms, Creator Marketing, and Product teams.
2. Oversees the end-to-end execution of 360 campaigns to ensure stakeholders are on track with commitments, and helps identify areas for improvements that scale the team and reduce campaign time-to-launch.
3. Owns and optimizes the Channel Foundation team’s processes, workflows, and guidelines for leveraging owned channels and shared/paid channels with marketing stakeholders, as well as creative development in partnership with Brand Ops, Legal, and Policy stakeholders.
4. Manages the day-to-day relationships with various internal and external stakeholders, proactively driving alignment on priorities, key dates, action items, and ensuring projects remain on-time and on strategy.
5. Leads execution and documentation of all elements of each campaign from start to finish, including work-back plans, technical requirements, reporting, and internal comms with all stakeholders.
6. Plans and hosts creative workshops with internal XFN and agency partners to define creative approach for Drive Windows and/or bespoke campaigns as-needed.

Qualifications:

• 10+ years of experience as a program manager, or related discipline, for consumer technology.
• Detail-oriented and experienced at managing multiple projects with detailed requirements simultaneously.
• Experience leading project plans across marketing, brand, design, product, and engineering functions.
• Experience building, identifying, and maintaining measurement systems with data scientists.
• Impact-oriented with experience in data analysis, A/B testing, and reporting results.
• Excellent verbal and written communication skills for all organizational levels.
• Ability to collaborate cross-functionally with technical and non-technical stakeholders.

MUST HAVE SKILLS

• Detail and Process Oriented Mindset: Ability to build and maintain strategic calendars and project plans, from process development to execution and reporting.
• Cross-Functional Collaboration: Strong partnership skills to work across marketing, brand, social, comms, product, and engineering teams.
• Analytical and Problem-Solving Skills: Ability to address complex problems strategically, using data and insights to inform decisions.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Product Management and Marketing

Industries

• IT Services and IT Consulting