Marketing Program Manager

SSM Health; Missouri; Hybrid; USD 90,000 - 130,000; Full time

Job summary

SSM Health in Des Peres, MO, is seeking a Marketing professional to lead integrated campaigns across the system’s services lines, products, and brands in a hybrid role. You’ll collaborate with service line leaders, communications, and digital teams to translate strategy into action and measure impact.

This role is based in Missouri with hybrid work arrangements, standard hours M-F 8am-5pm. The ideal candidate holds a Bachelor’s degree in marketing, communications or business and seven years of

Qualifications

• Bachelor’s degree in marketing, communications, or business.
• Seven years’ experience.

Responsibilities

• Leads development of multi-channel campaign strategies supporting system, regional, and service line priorities.
• Translates business goals and consumer insights into objectives, messaging frameworks, and activation plans.
• Collaborates with performance, CRM, and insights teams for audience segmentation and forecasting.
• Oversees end-to-end campaign activation across paid media, digital, CRM, social, web, events, and partner channels.
• Manages campaign timelines, workflows, and deliverables to ensure on-time, consistent execution.
• Monitors campaign performance and recommends refinements to improve engagement and ROI.
• Develops post-campaign reporting and insights for future strategies.
• Acts as strategic marketing advisor to leaders aligning activity with goals and consumer experience priorities.
• Ensures campaigns integrate with broader initiatives for a connected consumer experience.
• Leads planning discussions with clarity, balancing strategy with execution.

Skills

Lead multi-channel campaigns

Provider relationships

Data-driven insights

Provider audiences for recruitment

Marketing strategy & messaging

Communicating clinical quality

Strategic mindset

Cross-functional collaboration

Understanding provider decisions

Education

Bachelor’s degree in marketing, communications, or business

Job description

It’s more than a career, it’s a calling.

MO-SSM Health Mission Hill

Worker Type:

Regular

Job Highlights:

This will be a Hybrid role based out of our System Office in Des Peres, MO.

Standard Hours: M-F 8am-5pm.

Our ideal candidate will possess the following skills:

• Ability to lead provider-focused marketing programs that complement consumer marketing efforts.
• Capability to strengthen provider relationships and increase awareness of priority services.
• Proficiency in leveraging data-driven insights to drive referral growth and connect patients with care.
• Strong understanding of physician and advanced practice provider audiences for recruitment and referral marketing.
• Ability to develop marketing strategies and messaging tailored to provider decision-making, including career evaluation and patient referral decisions.
• Skill in communicating clinical quality, patient outcomes, access, service-line expertise, and provider experience in ways relevant to provider audiences.
• Strategic mindset.
• Strong cross-functional collaboration skills.
• Understanding of factors influencing provider practice and referral decisions.

Job Summary:

Responsible for developing, implementing, and optimizing integrated marketing campaigns that drive awareness, engagement, and growth across the organization’s services lines, products, and brands. Serves as the strategic connector between business objectives, consumer insight, and channel activation by ensuring campaigns are insight‑driven, well‑orchestrated, and effectively brought to market across paid, owned, and shared channels. Partners with service line leaders, communications, digital, brand, and internal and external partners, this role translates strategy into action, overseeing end‑to‑end campaign planning, activation, and performance measurement to support access, volume growth, and brand strength while localizing across regions and audiences.

Job Responsibilities and Requirements:

PRIMARY RESPONSIBILITIES

• Leads the development of multi‑channel campaign strategies that support system, regional, and service line priorities, including clinical growth initiatives, access efforts, and brand programs.
• Translates business goals and consumer insights into clear campaign objectives, messaging frameworks, and activation plans that reflect brand standards, clinical priorities, market needs, and regulatory requirements.
• Collaborates with performance, CRM, and insights teams to incorporate audience segmentation, journey mapping, and data‑informed forecasting into campaign planning.
• Oversees end‑to‑end campaign activation across paid media, digital, CRM, social, web, experiential, and partner channels, coordinating closely with internal teams and external agencies to ensure cohesive implementation.
• Manages campaign timelines, workflows, and deliverables to ensure campaigns launch as planned and reflect accurate, consistent execution across channels and markets.
• Monitors campaign performance through continuous analysis and recommends refinements that support improved engagement, effectiveness, and return on marketing investment.
• Develops post‑campaign reporting and insights that inform future strategies, elevate learnings, and clearly demonstrate impact for stakeholders and leaders.
• Serves as a strategic marketing advisor to service line, regional, and operational leaders, offering guidance that aligns marketing activity with organizational goals and consumer experience priorities.
• Collaborates with communications, digital experience, and operational partners to ensure campaigns are thoughtfully integrated with broader initiatives and support a connected, seamless experience for consumers.
• Leads campaign planning discussions with clarity and care, balancing strategic considerations with practical execution needs to support successful outcomes.

Performs other duties as assigned.

EDUCATION

• Bachelor’s degree in marketing, communications, or business

EXPERIENCE

• Seven years’ experience

PHYSICAL REQUIREMENTS

• Frequent lifting/carrying and pushing/pulling objects weighing 0-25 lbs.
• Frequent sitting, standing, walking, reaching and repetitive foot/leg and hand/arm movements.
• Frequent use of vision and depth perception for distances near (20 inches or less) and far (20 feet or more) and to identify and distinguish colors.
• Frequent use of hearing and speech to share information through oral communication. Ability to hear alarms, malfunctioning machinery, etc.
• Frequent keyboard use/data entry.
• Occasional bending, stooping, kneeling, squatting, twisting and gripping.
• Occasional lifting/carrying and pushing/pulling objects weighing 25-50 lbs.li>
• Rare climbing.

REQUIRED PROFESSIONAL LICENSE AND/OR CERTIFICATIONS

• None

Department:

8784060033 Marketing and Communications Staff

Work Shift:

Day Shift (United States of America)

Scheduled Weekly Hours:

40

SSM Health is an Equal Opportunity Employer. SSM Health provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, pregnancy, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. Click here to learn more.