Marketing Manager

WOWLine; Syosset (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous vacation policy

401(k) with company match

Growth opportunity

Job summary

A leader in promotional products is seeking a Marketing Manager in Syosset, NY. This role involves analyzing marketing performance, overseeing multi-channel campaigns, and managing projects to improve ROI. Ideal candidates will have 3–7 years of marketing experience and strong analytical skills, utilizing Excel and data tools for insights. The position offers generous vacation, a 401(k) match, and opportunities for growth within the company.

Qualifications

• 3–7+ years of experience in marketing, analytics, or a related role.
• Demonstrated ability to work with large datasets and translate data into insights.
• Highly organized with strong project management and multitasking skills.

Responsibilities

• Analyze marketing performance across channels and identify opportunities for improvement.
• Manage multiple marketing projects simultaneously, ensuring deadlines and priorities are met.
• Utilize data tools, Excel, and reporting systems to improve efficiency and insights.

Skills

Data analysis

Project management

Attention to detail

Multitasking

Tools

Excel

AI tools

Job description

Company Overview

WOW Line is a fast-growing leader in the promotional products industry, serving distributors nationwide through field reps, internal support team and 3rd Party Database marketing including Sage, ESP and Distributor Central. With over 75 years in business and processing more than 30,000 orders annually, we are focused on improving marketing performance, increasing ROI, and driving sustainable growth through data-driven decision-making.

Role Summary

Reporting to the VP of Merchandising & Marketing, the Marketing Manager will play a key role in analyzing marketing performance, improving campaign effectiveness, and supporting strategic initiatives across multiple channels.

This role is ideal for a highly organized, detail-oriented professional with strong analytical skills who is comfortable working with data, building reports, and managing projects from planning through execution.

The ideal candidate will help turn marketing data into actionable insights that drive smarter decisions and improved results.

Key Responsibilities

Data Analysis & Performance Tracking

• Analyze marketing performance across channels and identify opportunities for improvement
• Build and maintain Excel-based reports, dashboards, and KPI tracking systems
• Monitor campaign performance and provide actionable insights to improve ROI
• Evaluate effectiveness of marketing spend and identify areas for optimization

Campaign Support & Execution

• Assist in managing marketing campaigns across email, digital platforms, and third-party channels
• Support execution of marketing initiatives with a focus on accuracy, organization, and timelines
• Help manage and optimize paid advertising efforts (including third-party platforms)
• Coordinate campaign schedules and ensure timely delivery of marketing initiatives

Project Management & Organization

• Manage multiple marketing projects simultaneously, ensuring deadlines and priorities are met
• Develop and maintain clear workflows, timelines, and reporting processes
• Work cross-functionally with sales, merchandising, and operations teams
• Ensure consistency and organization across all marketing activities

Technology & Innovation

• Utilize data tools, Excel, and reporting systems to improve efficiency and insights
• Leverage AI tools to support analysis, reporting, and campaign optimization
• Continuously identify opportunities to improve processes and workflows

Qualifications

• 3–7+ years of experience in marketing, analytics, or a related role
• Demonstrated ability to work with large datasets and translate data into insights
• Highly organized with strong project management and multitasking skills
• Analytical mindset with attention to detail
• Experience tracking and reporting on marketing performance

Preferred Skills

• Experience with marketing analytics or performance marketing
• Exposure to AI tools for analysis or marketing workflows
• Experience supporting multi-channel marketing campaigns

What We Offer

• Generous vacation policy
• 401(k) with company match
• Growth opportunity within an established, expanding organization
• Opportunity to play a key role in improving marketing performance and strategy