Marketing Product Manager

WMI, Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Web Channel Manager to lead organic website strategies and enhance customer experiences in the AI era. This role focuses on orchestrating marketing strategies that inspire customers during their purchase journey for Windows devices. With a strong emphasis on data-driven decision-making and collaboration across teams, you'll play a key role in achieving performance metrics while innovating marketing approaches. If you are passionate about digital marketing and customer engagement, this opportunity offers a high-impact platform to make a significant difference.

Qualifications

• 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and campaign strategies.

Responsibilities

• Craft customer journeys within the organic web ecosystem.
• Collaborate with digital channel experts to execute cross-channel experiences.

Skills

Digital Marketing

B2B Marketing

Customer Experience Improvement

Cross-functional Team Leadership

Strategic Thinking

Executive Communication

Education

Bachelor's Degree in Business

8+ years of integrated marketing experience

Job description

Job Type: Web/Content Development, Marketing and Sales

Posted: Friday, May 2, 2025

Job Description

The Web Channel Manager is responsible for the overall organic website strategy and experiences within our Windows Devices and Copilot+ PC purchase journeys. You will craft exceptional customer journeys within the organic web ecosystem, leveraging artificial intelligence and machine learning. We seek a skilled, self-motivated, data-driven marketer who excels in orchestrating organic website marketing strategies and building experiences in the AI era. Your primary focus will be identifying key moments that matter, customizing content and messaging to inspire and motivate customers during their purchase journey, helping them learn about and evaluate device offerings, and accelerating their decision to purchase Windows computers for their organization. Additionally, you will share results with business stakeholders and leaders, aiming to achieve key performance metrics related to organic channel health, customer engagement, and retention. You will collaborate with the customer journey lead and digital channel experts (email, paid campaigns, in-product analytics) to develop and execute cross-channel experiences. You will also coordinate with the Delivery lead and agency partners to ensure experience strategies are effectively implemented and delivered.

Job Requirements

• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white papers.
• Experience in building campaign strategies within marketing channels (e.g., in-product, email) and driving execution.
• Customer experience champion – focus on improving customer experience, gaining efficiencies, and enhancing performance.
• Virtual team leadership – experience leading virtual teams across organizational lines and networking/relationship management.
• Cross-functional team leadership – ability to work with stakeholders from different organizations and levels.
• Executive presence and communication skills – ability to secure executive buy-in on strategies and report effectively to leadership.
• Influence without authority – understanding stakeholder motivations and driving goals without direct authority.
• Strategic thinking with attention to detail – balancing big-picture strategy with execution of details.
• Customer-obsessed mindset – maintaining high standards for customer experience and representing their voice.
• Execution with precision – ownership of high-visibility marketing activities requiring thorough planning and focused execution.

Education: Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field AND 8+ years of integrated marketing experience (digital, relationship, social media, campaigns), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Additionally, 5+ years of hands-on digital marketing experience in a B2B role.

Typical Day in the Role

Duration: 6/30/2025

Desired Start Date: 5/19/2025

Workload: 40 hours/week

Candidate Value Proposition

This role offers high impact and visibility, allowing you to build relationships with customers through marketing, innovate marketing strategies, and ensure a connected customer experience across channels.

I am currently located in the United States.

You can email your Resume/CV to [e-mail] with the subject Marketing Product Manager - 152647-1.