Marketing & PR Executive - North America

Imagination; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive health benefits

Parental leave

Job summary

Imagination is seeking a Marketing & PR Executive for North America, based in New York. You will lead media relations, events, and thought leadership to grow the agency's profile across NA and support global marketing initiatives.

You will craft case studies, manage social content, collaborate with design teams, and analyze performance to inform strategy. Hybrid work and strong compensation reflect the role's seniority and impact.

Qualifications

• Experience in marketing or PR role in a creative/experiential environment.
• Excellent writing and storytelling skills with the ability to adapt content for different audiences and channels.
• Creative approach to social media strategy, content development and audience engagement.
• Strategic mindset, entrepreneurial spirit and strong attention to detail.
• Strong interpersonal and communication skills with a collaborative approach.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience managing website CMS platforms is an advantage.
• Experience interpreting data from analytics tools such as Google Analytics is an advantage.

Responsibilities

• PR, Fame-Building & Events: Build media relations and manage day-to-day PR with the US agency; coordinate industry events and award submissions.
• Content Creation & Storytelling: Write case studies and campaign highlights; publish North American content on website and social channels; support social content plans.
• New Business & Lead Generation: Generate marketing content to engage prospective clients; support credentials and RFP responses; coordinate across Marketing, PR and New Business teams.
• What success could look like in Year 1: Increased brand awareness, top-tier event presence and regular high-quality content across channels.

Skills

Marketing experience

PR experience

Writing skills

Strategic thinking

Project management

Analytics familiarity

Google Analytics

Tools

CMS platforms

Google Analytics

Job description

Marketing & PR Executive - North America

Application Deadline: 18 November 2026

Department: Operations - Market Leadership

Employment Type: Full Time

Location: New York

Compensation: $90,000 - $100,000 / year

Description

Working out of Imagination's New York studio, you’ll play a crucial role in amplifying the local and global presence of the agency across North America. Through an eclectic range of marketing and PR activities, you’ll help deliver against Imagination's global marketing strategy in North America and amplify awareness of Imagination’s experiential marketing solutions, project work, and original thinking across a diverse range of sectors and clients spanning both B2B and B2C.

As the Marketing & PR Executive, you'll work closely with the Global PR & Marketing Manager, collaborating across departments, projects, and levels of seniority to help grow and develop the agency’s voice. Success in the role will mean driving awareness of Imagination amongst new audiences, sustaining engagement amongst existing audiences, driving improved market perception, and contributing to new business opportunities and wins.

Key Responsibilities

PR, Fame-Building & Events

• Press & Media Relations: Build and nurture a strong network of press, trade publications, and media partners across North America to secure targeted media coverage. Manage the day-to-day relationship with Imagination’s US PR agency to ensure relevant and consistent coverage and content. Support day-to-day PR communications across the business.
• Event Strategy: Identify and coordinate participation in relevant industry events to improve agency fame and presence. You’ll also manage any Imagination owned client engagement events, including panel discussions, leadership breakfast events etc.
• Award Writing & Submissions: Identify and manage relevant awards opportunities in the US spanning experiential, creative, and marketing industries. Tailor storytelling around our work to relevant award categories that boost Imagination’s profile and strengthen existing client relationships. Work closely with client teams to develop submissions, coordinate attendance at award ceremonies and communicate wins.
• Thought Leadership: Work closely with Imagination’s strategy and leadership teams to develop original, insightful and valuable content aligned with our core services, emerging North American cultural trends and key client challenges. Proactively identify opportunities for Imagination’s creative and strategic leaders to share their expertise through speaking engagements, industry panels, interviews and judging roles.

Content Creation & Storytelling

• Case Studies & Content: Write and package narrative-driven case studies, project summaries and campaign highlights that articulate Imagination's creative and strategic impact. Work with the Global PR & Marketing Manager to develop and publish North American content across Imagination’s website and social channels.
• Social Media & Copywriting: Support the global marketing team in developing Imagination’s social media strategy, with a particular focus on North American audiences and LinkedIn. Draft engaging content aligned with global brand guidelines, contribute to content planning, schedule posts and source relevant assets.
• Creative Content Production: Collaborate with designers and creative teams to develop compelling visual assets and content for Imagination’s website, social channels and wider marketing initiatives.
• Digital Marketing & Analytics: Utilize tracking and analytics tools to monitor content performance, understand audience engagement and identify opportunities to improve Imagination’s digital marketing strategy.

New Business & Lead Generation

• Lead-Generating Content: Support the development and delivery of targeted marketing content and campaigns designed to engage prospective clients, communicate Imagination’s capabilities and generate new business opportunities.
• New Business Support: Work closely with the Managing Director and Business Directors to support incoming leads, credentials presentations, introductory client conversations and RFP responses.
• Marketing & Business Development Coordination: Provide day-to-day support across the Marketing, PR and New Business teams, helping ensure activities are coordinated and aligned with the agency’s wider commercial objectives.

What success could look like in Year 1:

• Increased Market Perception: Measurable uplift in brand awareness and press coverage across targeted North American trade and business media.
• Elevated Presence: Secure a strategic presence at top-tier industry events and key awards submissions.
• Streamlined Pipeline: A steady stream of high-quality case studies and social content regularly published across global channels.

Skills, Knowledge and Expertise

• Experience in a marketing or PR role, ideally within a creative, experiential or communications environment.
• Excellent writing and storytelling skills, with the ability to adapt content for different audiences and channels.
• A creative approach to social media strategy, content development and audience engagement.
• A strategic mindset, entrepreneurial spirit and strong attention to detail.
• Highly developed interpersonal and communication skills, with a positive, proactive and collaborative approach.
• Ability to manage multiple projects, prioritise effectively and work efficiently under tight deadlines.
• An eagerness to learn, contribute ideas and get involved across different areas of the business.
• Experience managing website CMS platforms is an advantage.
• Proven background interpreting data from analytics platforms such as Google Analytics is an advantage.
• Previous agency experience is an advantage but not essential.

Benefits

What we can offer you:

• Work with a state-of-the-art product and deliver it to exciting and innovative brands
• Learning and development opportunities that contribute to professional growth
• A fun, engaging work culture
• Be part of a mission-driven team that values agility, integrity, and excellence
• Opportunity to contribute to large-scale, high-impact projects from day one

Benefits and perks offered:

• Comprehensive paid time off benefits
• Hybrid work model, where our team comes into the office a minimum of 3 days per week
• Generous parental leave
• Up to 4% safe harbor company 401k match
• Comprehensive, low-cost health benefits