Marketing Planning & MarTech Director

National Geographic; Washington (District of Columbia); Hybrid; USD 143,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Wellness program

401(k) retirement plan

Flexible paid time off

National Geographic discounts and perK

Hybrid work arrangement

Job summary

The National Geographic Society seeks a Director of Marketing Planning and Operations to lead the MarCom function's execution, governance, and technology strategy. You will design end-to-end workflows, oversee an enterprise marketing tech roadmap, and drive operational excellence across seven departments while collaborating with Legal and IT.

You bring 10+ years in marketing operations, strong data governance, and the ability to translate complex concepts for diverse partners.

Qualifications

• Bachelor’s degree in marketing, business, or information systems.
• MBA or equivalent preferred.
• Experience in a complex, multi-stakeholder nonprofit environment is highly preferred.

Responsibilities

• Develop and optimize marketing operations, ensuring alignment with budgets and goals.
• Lead and govern a multi-year marketing technology roadmap across MarCom and IT.
• Partner with Legal, Technology, and other units to scale capabilities and improve speed-to-market.

Skills

Customer Data Platform

CRM systems

Salesforce Marketing Cloud

MarTech

Project management

Agile methodologies

Stakeholder management

Data privacy regulations

Education

Bachelor's degree

MBA or equivalent

Tools

Monday.com

Job description

The National Geographic Society seeks a Director of Marketing Planning and Operations to lead the MarCom function's execution, governance, and technology strategy. You will design end-to-end workflows, oversee an enterprise marketing tech roadmap, and drive operational excellence across seven departments while collaborating with Legal and IT.

You bring 10+ years in marketing operations, strong data governance, and the ability to translate complex concepts for diverse partners.