Director, MarCom Planning & Operations

National Geographic Society; Washington (District of Columbia); Hybrid; USD 143,000 - 168,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with matching contributions

Paid time off (up to 22 days)

Job summary

National Geographic Society is seeking a Director of Marketing Planning & Operations to lead the Marketing & Communications function. The role oversees Marketing Planning & Operations and Marketing Technology, driving end-to-end workflows and a multi-year tech roadmap that supports lifecycle marketing and fundraising outcomes.

The position requires 10+ years in marketing operations or MarTech with at least 3 years in leadership, in a complex nonprofit setting.

Qualifications

• Bachelor’s degree in a related field; MBA or equivalent is a plus.
• Proven experience in marketing operations, MarTech, strategic planning, or program management.
• Experience leading teams in a multi-stakeholder non-profit environment is preferred.

Responsibilities

• Oversee Marketing Planning & Operations and MarTech pillars, aligning with strategic goals.
• Lead annual and quarterly planning across decentralized MarCom teams; map activities to budgets & goals.
• Define and implement scalable marketing technology roadmaps and governance structures.
• Establish KPI dashboards and measurement frameworks to drive ROI across channels.
• Manage and mentor direct reports; foster training frameworks and standardized processes.

Skills

Marketing Operations

MarTech

Strategic Planning

Program Management

Stakeholder Management

Team Leadership

Agile Methodologies

Education

Bachelor's degree in Marketing/Business/Communications

MBA or equivalent (plus)

Tools

Salesforce Marketing Cloud

Monday.com

Job description

National Geographic Society is seeking a Director of Marketing Planning & Operations to lead the Marketing & Communications function. The role oversees Marketing Planning & Operations and Marketing Technology, driving end-to-end workflows and a multi-year tech roadmap that supports lifecycle marketing and fundraising outcomes.

The position requires 10+ years in marketing operations or MarTech with at least 3 years in leadership, in a complex nonprofit setting.