Brand Strategy Leader: Omni-Channel Growth & Impact

National Geographic; Washington; Hybrid; USD 185,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Paid holidays

Life insurance

Disability benefit

Job summary

National Geographic Society seeks a Senior Director of Marketing Strategy to develop and oversee cross‑functional marketing plans that unite brand, audience, and content strategy. You will drive multichannel campaigns, partner with Education and Advancement, and lead initiatives to grow educator, learner, and donor engagement across channels.

The role shapes long‑term brand growth, co‑authors go‑to‑market plans, and mentors a team to execute high‑impact marketing strategies in a hybrid US

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of integrated marketing and partnering with communications teams in nonprofit marketing.

Responsibilities

• Build and deploy omni‑channel marketing strategies and plans.
• Optimize marketing performance with data-driven improvements.
• Lead and develop a marketing team to execute the strategy.

Skills

Integrated marketing

Cross-functional collaboration

Analytics

MarTech systems

Education

Bachelor’s degree

Tools

Content Management Systems

SEO platforms

Digital analytics

Marketing automation

Social listening platforms

Job description

National Geographic Society seeks a Senior Director of Marketing Strategy to develop and oversee cross‑functional marketing plans that unite brand, audience, and content strategy. You will drive multichannel campaigns, partner with Education and Advancement, and lead initiatives to grow educator, learner, and donor engagement across channels.

The role shapes long‑term brand growth, co‑authors go‑to‑market plans, and mentors a team to execute high‑impact marketing strategies in a hybrid US