Marketing Planning Lead for Consumer Banking Growth

TD Bank Group; New York (NY); On-site; USD 48,000 - 78,000; Full time

Job summary

TD Bank Group in New York, NY is seeking an Associate Marketing Planning Manager within Consumer Marketing. You will translate business and product strategies into effective marketing plans, collaborating with internal and external partners to drive digital and direct-to-consumer campaigns.

The role requires a track record in consumer deposits marketing, agile environments, and the ability to present insights and forecasts to senior leaders. This is a fulltime, on-site position in New York.

Qualifications

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 5+ years relevant experience.
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/cu.

Responsibilities

• Serve as a strategic consultant and primary Marketing contact to the Consumer Deposit Products and Payments (CDPP) business.
• Build valuable relationships with business leaders by translating strategies into marketing plans across digital and direct to consumer channels.
• Collaborate and negotiate with internal and external marketing partners to develop marketing plans, programs, and tactics.
• Work within an agile pod, participating in sprint reviews and quarterly PI planning to align priorities.
• Oversee campaigns and project management for multiple products or segments, applying best practices to improve processes and outcomes.

Education

Undergraduate degree

5+ years relevant experience

Proficient knowledge of marketing disciplines

Job description

TD Bank Group in New York, NY is seeking an Associate Marketing Planning Manager within Consumer Marketing. You will translate business and product strategies into effective marketing plans, collaborating with internal and external partners to drive digital and direct-to-consumer campaigns.

The role requires a track record in consumer deposits marketing, agile environments, and the ability to present insights and forecasts to senior leaders. This is a fulltime, on-site position in New York.