Marketing & Pipeline Specialist (CRM & LinkedIn)

Libra Industries; Fort Worth, Arlington, Dallas (TX, TX, TX); In loco; USD 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Libra Industries is a full-service Electronics Manufacturing Services provider with campuses in Texas, Ohio, and Mexico. The Marketing & Sales department seeks a CRM-focused professional to manage leads, pipeline accuracy, LinkedIn content, and campaign execution, coordinating with outside partners and internal teams.

You will administer Libra’s CRM, support marketing programs, and ensure timely handoffs toSales.

Competenze

• Bachelor's degree in marketing, communications, business, or a technical discipline, or equivalent experience.
• 1 to 3 years of experience in marketing, sales operations, marketing operations, CRM administration, or inside sales
• Working knowledge of Salesforce or a similar CRM, including reports and dashboards
• Excellent writing skills, with the ability to explain technical capabilities in clear language; work samples requested
• Hands on experience managing LinkedIn or other business social media channels
• Strong analytical skills and a disciplined approach to data accuracy
• Strong organizational and interpersonal skills, with the ability to manage multiple deadlines and partners
• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word), with strong Excel skills
• Ability to comply with ITAR and export control procedures; access to some controlled information may be restricted by law

Mansioni

• Manage content for Libra’s LinkedIn company page, including capability highlights, company news, customer stories, and campaign posts, and help leaders and employees share it
• Serve as LinkedIn Super Admin, monitoring engagement and routing inbound inquiries
• Support campaign execution, including list pulls, scheduling, website updates, and tracking responses through to pipeline, and keep the campaign tracker and marketing calendar current
• Update capability sheets, case studies, and presentations as needed, and maintain approved materials in OneDrive so the sales team always works from current versions
• Coordinate trade shows, events, and facility tours, including booth materials and logistics, and log new contacts in Salesforce
• Handle day to day scheduling and requests with web, PR, and outbound calling partners
• Monitor the pipeline daily for accuracy and timely updates, and flag leads and opportunities that have stalled
• Lead the weekly pipeline review with the sales team to confirm stage, next step, and close date on every open opportunity and drive accountability for follow up
• Route qualified leads from campaigns, events, the website, and outbound partners to the right salesperson and confirm first contact happens
• Consolidate monthly updates from third party reps and lead generation partners, including the outbound calling vendor, into CRM
• Run the pipeline and CRM data export on the 1st of every month and distribute pipeline updates to plant leadership and sales
• Report monthly on pipeline and marketing results, including leads, opportunities created, conversion by stage, pipeline value by sector and site, LinkedIn engagement, and website traffic
• Provide pipeline data and metrics for executive and Board materials, as needed
• Marketing activities executed on time according to set schedules
• New leads routed to sales within 1 business day
• Every open opportunity reviewed weekly with a current stage, next step, and close date
• Monthly report delivered by the 5th business day

Conoscenze

CRM administration

Marketing automation

LinkedIn marketing

Content creation

Campaign execution

Data analysis

Formazione

Bachelor’s degree in marketing or related field

Strumenti

Salesforce

Pardot

HubSpot

Canva

Adobe Creative Cloud

Descrizione del lavoro

Libra Industries is a full-service Electronics Manufacturing Services provider with campuses in Texas, Ohio, and Mexico. The Marketing & Sales department seeks a CRM-focused professional to manage leads, pipeline accuracy, LinkedIn content, and campaign execution, coordinating with outside partners and internal teams.

You will administer Libra’s CRM, support marketing programs, and ensure timely handoffs toSales.