Marketing Analytics Lead - SQL & Insights

Overstock.Com; Salt Lake City (UT); On-site; USD 95,000 - 135,000; Full time

Job summary

Bed Bath & Beyond in Salt Lake City seeks a Senior Business Analyst, Analytics to extract insights from large datasets, build dashboards, and drive data-informed marketing decisions. The role collaborates with Marketing, Analytics, Data Engineering, Product, and Technology to translate questions into actionable analytics.

You should have strong SQL, data warehousing experience, and the ability to explain findings to non-technical stakeholders.

Qualifications

• 2+ years of analytics or business intelligence experience.
• Strong SQL skills and experience querying large datasets.
• Experience with relational databases or cloud data warehouses.
• Strong analytical problem-solving skills and intellectual curiosity.
• Ability to recognize trends, correlations, anomalies, and data quality issues.
• Strong understanding of marketing and financial concepts.
• Foundational statistical concepts and analytical methods.
• Strong Microsoft Excel skills.
• Ability to communicate analytical findings clearly to business stakeholders.

Responsibilities

• Use advanced SQL to extract, manipulate, validate, and analyze large and complex datasets.
• Provide ROI and performance analysis for marketing initiatives, campaigns, channels, and promotional activities.
• Conduct ad hoc strategic and tactical analyses to support Marketing decision-making.
• Develop business cases and analytical recommendations for new initiatives and investments.
• Analyze customer behavior, segmentation, conversion, retention, and customer journeys.
• Analyze marketing spend and performance across channels.
• Develop and maintain marketing KPIs, dashboards, and recurring reporting.
• Understand data pipelines and transformations sufficiently to identify data quality issues and analytical caveats.
• Partner with Marketing, Analytics, Data Engineering, Product, and Technology teams to translate business questions into analytical solutions.
• Support experimentation, including A/B testing and measurement of incremental performance.
• Analyze attribution and relationships between marketing activity, customer behavior, and revenue.
• Clearly communicate findings and recommendations to both technical and non-technical audiences.

Skills

Advanced SQL analytics

ROI analysis

Data-driven decision making

Analytical problem solving

Trend detection

Understanding marketing concepts

Statistical concepts

Excel proficiency

Communication to stakeholders

Education

Bachelor's degree in Economics/Finance/Information Systems/Math/Statistics/Marketing/Business

Tools

BigQuery

MicroStrategy

Python

Job description

Bed Bath & Beyond in Salt Lake City seeks a Senior Business Analyst, Analytics to extract insights from large datasets, build dashboards, and drive data-informed marketing decisions. The role collaborates with Marketing, Analytics, Data Engineering, Product, and Technology to translate questions into actionable analytics.

You should have strong SQL, data warehousing experience, and the ability to explain findings to non-technical stakeholders.