Marketing Performance Analyst (On-site)

Ziegler Cat; Minneapolis (MN); Hybrid; USD 71,400 - 89,250; Full time

Benefits offered by this job

Health, Dental, Vision and Life ins.

401(k) plan with company match

HSA contributions

Job summary

Ziegler Cat seeks a Marketing Performance Analyst to join the data analytics team. You will track campaign performance, segment customers, and provide data-driven insights using Power BI, Excel, and HubSpot.

The role is hybrid and based onsite in Bloomington, MN, reporting to the Manager of Marketing Data Analytics. Ideal candidates will have a marketing/analytics background, strong analytical skills, and the ability to manage multiple projects with attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, or related field.
• Proven experience in data analysis, with a track record of success in a team environment.
• Ability to work onsite in Bloomington, MN.
• Proficiency in MS Excel, Access, Power BI, and HubSpot (preferred).
• Experience with marketing analytics tools and techniques, including web analytics, Google Analytics, and CRM tools.

Responsibilities

• Campaign Performance Tracking: Create and implement templates and collection tools to track and analyze marketing campaign performance.
• Customer Segmentation: Assist in segmenting target markets and improving direct mail accuracy through detailed segmentation.
• Ad Hoc Analysis and Research: Perform ad hoc analytical requests and research projects for internal stakeholders and data cleanup programs.
• Customer and Market Analysis: Analyze internal and external customer and market information and conduct competitive research.
• Database Management and Reporting: Assess the customer database and create automated reporting with IS teams.
• Project Management: Lead the development and delivery of multiple projects and provide actionable recommendations.

Skills

Analytical skills

Detail oriented

Communication

Education

Bachelor's degree in Marketing, Statistics, Data Science, or related field

Tools

Power BI

Excel

Access

HubSpot

Google Analytics

Job description

Marketing Performance Analyst

The Marketing Performance Analyst will support the marketing team by tracking and analyzing campaign performance, conducting customer segmentation, and providing data-driven insights. This role requires proficiency in Microsoft Excel, Access, and Power BI, as well as experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management. The Analyst will report to the Manager of Marketing Data Analytics. This is a hybrid position requiring the ability to work onsite at our Bloomington, MN.

Responsibilities

• Campaign Performance Tracking: Create and implement templates and collection tools to track and analyze marketing campaign performance. Develop and implement data‑driven strategies to optimize marketing campaigns.
• Customer Segmentation: Assist the marketing team in segmenting target markets. Extract data and create strategies for targeted marketing campaigns. Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.
• Ad Hoc Analysis and Research: Perform ad hoc analytical requests and research projects for internal stakeholders. Assist in execution of OEM excellence programs including but not limited to data clean‑up projects, and ensuring customer data abides by OEM standards. Undertake special projects as assigned by management.
• Customer and Market Analysis: Analyze internal and external customer and market information. Conduct competitive research, industry opportunity forecasting, future facility opportunity/analysis, and/or sales coverage analysis in support of business initiatives.
• Database Management and Reporting: Assess the overall condition of the customer database. Work with the Information Systems team to create automated reporting. Monitor the consistency and accuracy of critical database tables owned by Marketing.
• Project Management: Lead the development and delivery of multiple projects. Provide actionable recommendations to partners within agreed time frames.
• Technical Proficiency: Create and execute queries, pivot tables, and reports from database sources. Utilize various analytical tools for data consumption and visualization. Develop Power Automate workflows to streamline processes.
• Innovation and Pattern Recognition: Identify patterns, trends, themes, and connections in information. Develop innovative ideas and solutions based on data analysis.
• Customer Focus: Listen, understand, and respond to external and internal customer needs in a timely manner. Attend events as marketing representative as needed.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, or other related field.
• Proven experience in data analysis, with a track record of success in a team environment.
• Ability to work onsite in Bloomington, MN.
• Proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred).
• Experience with marketing analytics tools and techniques, including web analytics, Google analytics, and CRM tools (HubSpot experience is a plus but not required).
• Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills.
• Self‑starter with the ability to work independently and collaboratively.
• Customer Service experience in a service‑related industry preferred.
• Personal characteristics: Analytical, problem solving, detail oriented, willing to learn, ability to multi‑task, effective communicator.

Minimum Physical Requirements

Standing, sitting, walking, talking, hearing.

Compensation & Benefits

• Pay Range: $71,400.00 to $89,250.00, with starting wage dependent on skills, experience, education and location. Pay may vary by up to 10% depending on location.
• Health, Dental, Vision and Life Insurance.
• 15 days of PTO from first year of employment, with accrual starting day one.
• 9 paid holidays.
• 401(k) plan with company contribution and match.
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax‑free each year.
• Short‑term and long‑term disability insurance.
• FSA & EAP.
• Paid parental leave and funeral leave.
• Fitness membership discount.
• Education assistance.

Equal Opportunity Statement

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.