Marketing Paid Media Buyer

Brave Books LLC; Conroe (TX); On-site; USD 56,000 - 61,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

PTO

Employee discounts

Relaxed dress code

Company birthday celebrations

Professional development credits

Job summary

Brave Books LLC Conroe, Texas is seeking a Marketing Paid Media Buyer to own and scale paid acquisition across Meta, Google/YouTube, TikTok and other performance channels. You will drive profitable customer acquisition through disciplined testing, budgets, and optimization while collaborating with designers, copywriters, and analysts.

You’ll manage real budgets with accountability, stay agile, and push for aggressive optimization to improve CPA, ROAS, and CPC metrics in a fast-paced eCommerce

Qualifications

• Proven experience managing paid media campaigns on Meta Ads.
• Experience with Google Ads, including YouTube.
• Strong analytical skills and data-driven decision making.
• Ability to manage multiple campaigns and priorities.

Responsibilities

• Own day-to-day management of paid media across Meta, Google/YouTube, TikTok.
• Launch, test, and scale campaigns across multiple ads accounts and funnels.
• Manage budgets, pacing, and spend efficiency to hit CPA, ROAS, and CPC targets.
• Build and iterate on account structures, audiences, and bidding strategies.
• Collaborate with copywriters and designers to develop high-performing creative.
• Analyze performance data and make rapid optimization decisions.
• Run structured creative, audience, and offer testing frameworks.
• Monitor attribution, conversion tracking, and platform signal health.
• Report on performance metrics and insights to marketing leadership.
• Identify opportunities to expand into new channels and placements.
• Stay current on platform updates, policy changes, and best practices.
• Support launches and seasonal campaigns with aggressive execution.
• Research competitors and draw inspiration from winning campaigns.

Skills

Paid media management

Meta Ads

Google Ads

YouTube Ads

Analytics

Performance metrics

Multi-campaign management

Cross-functional collaboration

Ownership mindset

Tools

Shopify

Attribution tools

Analytics platforms

Job description

Marketing Paid Media Buyer

Brave Books LLC Conroe, Texas, United States

About this position

ABOUT BRAVE BOOKS

At BRAVE Books, our mission is to secure the hearts and minds of the next generation when they are the most malleable, before the harmful agendas of this world can try leading them astray. We do this by creating faith- and values-based stories, TV shows, games, and resources that equip families to raise the next generation of courageous, truth-filled leaders. We publish bold, meaningful content every month—from picture books and chapter books to graphic novels, TV series and more—all designed to captivate children and support parents in the battle for their kids' hearts and minds.

ABOUT BRAVE CULTURE

At BRAVE Books, we've built a team of reliable, relentless high-performers who are loyal to the mission, driven to win, and selfless in execution. We hire individuals who show up hungry, take ownership, and grind with consistency—the kind of people who carry more than their share without needing the spotlight.

ABOUT THE ROLE

BRAVE Books is looking for a Paid Media Buyer to own and scale our paid acquisition across Meta (Facebook & Instagram), Google/YouTube, TikTok, and other performance channels. This role is directly responsible for driving profitable customer acquisition through disciplined testing, budget management, and continuous optimization.

You’ll work closely with designers, copywriters, analysts, and leadership to turn strong messaging into scalable campaigns. This is a hands-on role for someone who lives inside ad accounts, understands performance tradeoffs, and is comfortable managing real budgets with real accountability.

RESPONSIBILITIES

• Own day-to-day management of paid media accounts (Meta, Google/YouTube, TikTok)
• Launch, test, and scale campaigns across multiple ads accounts and funnels
• Manage budgets, pacing, and spend efficiency to hit CPA, ROAS, and CPC targets
• Build and iterate on account structures, audiences, and bidding strategies
• Collaborate with copywriters and designers to develop high-performing creative
• Analyze performance data and make rapid optimization decisions
• Run structured creative, audience, and offer testing frameworks
• Monitor attribution, conversion tracking, and platform signal health
• Report on performance metrics and insights to marketing leadership
• Identify opportunities to expand into new channels and placements
• Stay current on platform updates, policy changes, and best practices
• Support launches, promotions, and seasonal campaigns with aggressive execution
• Research competitors and other advertisers to take inspiration from winning campaigns and ads

REQUIRED QUALIFICATIONS

• Proven experience managing paid media campaigns on Meta Ads
• Experience with Google Ads, including YouTube
• Strong understanding of performance metrics (CPA, ROAS, CAC, LTV)
• Hands-on experience scaling eCommerce or subscription offers
• Strong analytical skills and comfort making decisions from data
• Ability to manage multiple campaigns and priorities simultaneously
• High ownership mentality and comfort being accountable to results
• Clear communicator who can collaborate cross-functionally
• Alignment with BRAVE Books’ mission and values

PREFERRED QUALIFICATIONS

• Experience running TikTok Ads at scale
• Experience with subscription-based businesses
• Familiarity with Shopify, attribution tools, and analytics platforms
• Experience working closely with in-house creative teams
• Background in direct-response or performance marketing
• Experience managing six-figure+ monthly ad budgets

Brave Books offers a competitive salary and regular additional incentives. Full-time employees will be eligible for a benefits package that includes health insurance, dental insurance, vision insurance, PTO, employee discounts, and small company benefits like a relaxed dress code, company birthday celebration, and professional development credits.

We thank all applicants for their interest.

The pay range for this role is:

56,000 - 61,000 USD per year(HQ)