Marketing Outreach Specialist

GreenStone Farm Credit Services; East Lansing (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

15 vacation days

401(k) plan – up to 9% employer match

Wellness Subsidy/Reimbursement $400/yr

$6,000 student debt repayment ortuion

Yearly bonus/incentive

Job summary

GreenStone Farm Credit Services in Michigan seeks a Marketing Outreach Specialist to lead sponsorships, community engagement, customer education programs, and events that strengthen our brand and deepen relationships with customers and partners.

You will connect with agricultural organizations, educators, and community groups across GreenStone's territory, developing programs that support young, beginning, and small farmers.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field is required.
• 3 years of experience in community relations, outreach program management, public relations, event management, or related role is required.
• 3 years of experience in agricultural industry preferred, with knowledge of partner organizations and influencers preferred.
• Strong verbal and written communication, presentation, relationship-building, project management, and organizational skills.
• Passion for community engagement, event planning, customer education, and building strategic partnerships.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office and marketing communication tools.
• Experience in agriculture, agribusiness, and/or rural development is preferred.

Responsibilities

• Lead and manage GreenStone's corporate sponsorships, donations, community outreach, and engagement initiatives.
• Evaluate sponsorship, partnership, and charitable giving opportunities to align with strategic objectives and community impact goals.
• Develop and execute customer education programs, workshops, trade shows, conferences, and events.
• Build and maintain strategic relationships with community organizations, educational institutions, industry partners, nonprofit organizations, and key stakeholders throughout GreenStone's territory.
• Coordinate scholarship and grant programs, including promotion, application administration, communication, selection activities, and fulfillment.
• Collaborate across departments to align outreach efforts with strategic goals and marketing initiatives.
• Measure and evaluate the success of events and outreach activities to drive continuous improvement.
• Represent GreenStone at community, industry, and educational events throughout our territory.
• Coordinate employee participation in outreach and community engagement opportunities.

Skills

Communication

Presentations

Relationship building

Project management

Organizational skills

Education

Bachelor's degree in Marketing

Tools

MS Office

Marketing tools

Job description

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Company: GreenStone Farm Credit Services

Are you passionate about building meaningful connections, creating memorable experiences, and making a positive impact in the communities we serve? GreenStone is looking for a Marketing Outreach Specialist to lead sponsorships, community engagement initiatives, customer education programs, and events that strengthen our brand and deepen customer relationships. This role serves as a key connection between GreenStone, our customers, agricultural organizations, educators, and community partners and positions GreenStone as a leader in the communities we serve.

What You'll Do

• Lead and manage GreenStone's corporate sponsorships, donations, community outreach, and engagement initiatives.
• Evaluate sponsorship, partnership, and charitable giving opportunities to ensure alignment with GreenStone's strategic objectives and community impact goals.
• Develop and execute customer education programs, workshops, trade shows, conferences, and events.
• Build and maintain strategic relationships with community organizations, educational institutions, industry partners, nonprofit organizations, and key stakeholders throughout GreenStone's territory. Support programs that promote agriculture, including initiatives for young, beginning, and small farmers.
• Facilitate scholarship and grant programs, including promotion, application administration, communication, selection activities, and fulfillment.
• Collaborate across departments to align outreach efforts with GreenStone's strategic goals and marketing initiatives.
• Measure and evaluate the success of events and outreach activities to drive continuous improvement.
• Represent GreenStone at community, industry, and educational events throughout our territory.
• Coordinate employee participation in outreach and community engagement opportunities and serve as a resource for branch and regional teams.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field is required.
• 3 years of experience in community relations, outreach program management, public relations, event management, or related role is required.
• 3 years of experience in agricultural industry preferred, with knowledge and/or involvement with relevant partner organizations and influencers is strongly preferred.
• Strong verbal and written communication, presentation, relationship-building, project management, and organizational skills.
• Passion for community engagement, event planning, customer education, and building strategic partnerships.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office and marketing communication tools.
• Experience in agriculture, agribusiness, and/or rural development is preferred.

What Can We Offer You?

GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company.

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

• 15 vacation days, 12 sick days, and 12 paid holidays per year
• 401(k) plan – up to a 9% employer contribution/match
• $400/year Wellness Subsidy/Reimbursement & wellness programs
• $6,000 lifetime maximum Student Debt Repayment Program or tuition reimbursement
• Yearly bonus/incentive opportunity available to all benefit eligible employees

Get to Know GreenStone

Our $16 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level, making GreenStone one of the top Farm Credit associations in the country.

Culture

Core Four values steer everything we do at GreenStone: Customer First, Deliver Quality, Get Involved, and Do the Right Thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. GreenStone's culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules.

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.