Marketing Ops Coordinator: Campaigns & Automation

Jobicy; United States; Híbrido; USD 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership program

Flexible work culture

Generous time off

Wellness programs

Learning and tuition reimbursement

Motivosity recognition program

Inclusive culture

Descripción de la vacante

Instructure is seeking a Marketing Operations Coordinator to drive campaign execution and system optimization across digital, regional, demand gen, and customer marketing initiatives.

Join a team focused on operational excellence, cross-functional collaboration, and continuous improvement in marketing processes. The role supports Marketo programs, data integrity, and scalable campaign practices within a flexible, globally aware company.

Formación

• 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment.
• Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets.
• Familiarity with lead lifecycle management, scoring models, and campaign attribution.

Responsabilidades

• Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines.
• Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup.
• Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership.
• Troubleshoot Marketo and lead flow issues, escalating or resolving as needed.
• Enforce campaign and lead management best practices through audits and QA processes.

Conocimientos

Marketing operations

Marketo

Salesforce

Excel

Herramientas

Openprise

Outreach

Descripción del empleo

Instructure is seeking a Marketing Operations Coordinator to drive campaign execution and system optimization across digital, regional, demand gen, and customer marketing initiatives.

Join a team focused on operational excellence, cross-functional collaboration, and continuous improvement in marketing processes. The role supports Marketo programs, data integrity, and scalable campaign practices within a flexible, globally aware company.