Growth-Focused Marketing Operations Associate

Dnb; Center Valley (Lehigh County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Paid parental leave

Education assistance

401k with company matching

Health & wellness benefits

Volunteer days

Job summary

Dun & Bradstreet is seeking a Marketing Operations Associate to optimize marketing processes, drive campaigns, and enable data-driven decisions across digital channels. You will support marketing automation, lead and pipeline development, customer segmentation, and performance reporting while maintaining data integrity in CRM systems and ensuring privacy and governance standards.

Strong organizational skills, a degree in Marketing or related field, and 2+ years of marketing ops experience are

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing operations or related roles.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails.
• Basic understanding of lead management and campaign enablement.
• Experience with CRM systems (e.g., Salesforce).
• Familiarity with marketing automation platforms (HubSpot, Marketo, Eloqua).
• Proficiency in Microsoft Office Suite; strong organizational skills.

Responsibilities

• Assist in the execution of digital marketing campaigns across email, web, and social platforms.
• Support marketing automation workflows and help maintain lead scoring models.
• Help maintain customer segmentation data for targeted campaigns.
• Assist with lead and pipeline development processes, including data entry and quality checks.
• Monitor campaign performance and contribute to reporting and dashboard creation.
• Ensure data accuracy and integrity within CRM and marketing systems.
• Support compliance procedures by following data governance and privacy standards.
• Provide operational support for marketing technology tools and assist with troubleshooting.
• Contribute to process documentation and operational playbooks.
• Help coordinate vendor activities and track marketing-related contracts and budgets.

Skills

Marketing operations

Lead management

Campaign enablement

CRM proficiency

Organizational skills

Time management

Education

Bachelor's degree (Marketing/Business/Communications)

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

Dun & Bradstreet is seeking a Marketing Operations Associate to optimize marketing processes, drive campaigns, and enable data-driven decisions across digital channels. You will support marketing automation, lead and pipeline development, customer segmentation, and performance reporting while maintaining data integrity in CRM systems and ensuring privacy and governance standards.

Strong organizational skills, a degree in Marketing or related field, and 2+ years of marketing ops experience are