Marketing Operations Specialist

Hire With Near; United States; Remote; USD 33,000 - 45,000; Full time

Benefits offered by this job

Unlimited PTO

Laptop provided

Job summary

Near is seeking a MarOps Engineer to own day-to-day tracking, conversion configuration, and data alignment across CRM and advertising platforms. You will audit, troubleshoot, and optimize reporting while building client dashboards and templates.

This role suits a technically strong, detail-oriented professional who can manage multiple client accounts and work with AI tools to boost efficiency. Key responsibilities include maintaining SLAs, coordinating with clients and MarOps freelancers, and

Qualifications

• 3+ years of experience in Marketing Operations, Marketing Technology, or a related technical role.
• Hands-on experience with Google Tag Manager, conversion tracking, and advertising platform pixels.
• Experience setting up and troubleshooting conversion tracking across platforms such as Meta, Google Ads, LinkedIn, and Microsoft Ads.
• Familiarity with GA4 and CRM integrations, particularly HubSpot and Salesforce.
• Experience building reporting dashboards using Looker Studio or similar tools.
• Strong understanding of lead tracking, conversion events, and offline conversion imports.
• Strong organizational skills and ability to manage multiple requests while meeting SLAs.
• Ability to troubleshoot tracking discrepancies and identify when issues require technical escalation.
• Strong documentation skills and attention to detail.
• Comfortable using AI tools and automation in daily workflows.

Responsibilities

• Manage the Tracking & Conversion Requests queue in Asana, prioritizing requests and ensuring tickets are completed within SLA.
• Set up and QA conversion tracking using Google Tag Manager, platform pixels, and conversion actions across Meta, Google Ads, LinkedIn, Microsoft Ads, Reddit, and other channels.
• Conduct conversion audits to ensure events fire correctly, are deduplicated, and match CRM and analytics data.
• Maintain data alignment between CRMs and advertising platforms, including lifecycle stages, lead and opportunity fields, and offline conversion imports.
• Troubleshoot discrepancies between advertising platforms, GA4, and CRMs.
• Build and maintain client reporting dashboards using Looker Studio and internal reporting tools.
• Manage platform access, accounts, and tracking asset ownership.
• Coordinate with clients, account leads, and development teams to define and implement tracking requirements.
• Coordinate with MarOps freelancers to ensure projects are completed accurately and on time.
• Document tracking setups, fixes, and processes, creating reusable templates and playbooks.
• Use AI tools and automations to improve workflows and identify opportunities for further automation.
• Support server-side tracking, Conversions API (CAPI), CRM integrations, and other technical MarTech initiatives.
• Maintain UTM conventions, tracking plans, and pre-launch QA processes.

Skills

Marketing operations

Google Tag Manager

Conversion tracking

Advertising pixels

GA4 CRM integrations

Looker Studio dashboards

Lead tracking

Tools

Google Tag Manager

HubSpot

Salesforce

Looker Studio

GA4

Job description

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company:

Our client is a performance media agency specializing in paid media, attribution, measurement, and full-funnel growth strategy. They primarily work with B2B, SaaS, technology, and professional services companies, combining media execution with technical measurement to drive qualified pipeline and revenue rather than focusing solely on advertising metrics.

About the Role:

We’re hiring a MarOps Engineer to manage and optimize the marketing operations behind client campaigns. You'll own the day-to-day tracking and conversion request queue, setting up and auditing conversion tracking across advertising platforms, maintaining alignment between CRM and advertising data, troubleshooting reporting discrepancies, and building client dashboards. This role is ideal for someone technically strong, detail-oriented, and comfortable managing multiple client accounts while using AI tools and automation to improve operational efficiency.

What You’ll Do:

• Manage the Tracking & Conversion Requests queue in Asana, prioritizing requests and ensuring tickets are completed within SLA.
• Set up and QA conversion tracking using Google Tag Manager, platform pixels, and conversion actions across Meta, Google Ads, LinkedIn, Microsoft Ads, Reddit, and other channels.
• Conduct conversion audits to ensure events fire correctly, are deduplicated, and match CRM and analytics data.
• Maintain data alignment between CRMs and advertising platforms, including lifecycle stages, lead and opportunity fields, and offline conversion imports.
• Troubleshoot discrepancies between advertising platforms, GA4, and CRMs.
• Build and maintain client reporting dashboards using Looker Studio and internal reporting tools.
• Manage platform access, accounts, and tracking asset ownership.
• Coordinate with clients, account leads, and development teams to define and implement tracking requirements.
• Coordinate with MarOps freelancers to ensure projects are completed accurately and on time.
• Document tracking setups, fixes, and processes, creating reusable templates and playbooks.
• Use AI tools and automations to improve workflows and identify opportunities for further automation.
• Support server-side tracking, Conversions API (CAPI), CRM integrations, and other technical MarTech initiatives.
• Maintain UTM conventions, tracking plans, and pre-launch QA processes.

Must-Have Requirements:

• 3+ years of experience in Marketing Operations, Marketing Technology, or a related technical role.
• Hands-on experience with Google Tag Manager, conversion tracking, and advertising platform pixels.
• Experience setting up and troubleshooting conversion tracking across platforms such as Meta, Google Ads, LinkedIn, and Microsoft Ads.
• Familiarity with GA4 and CRM integrations, particularly HubSpot and Salesforce.
• Experience building reporting dashboards using Looker Studio or similar tools.
• Strong understanding of lead tracking, conversion events, and offline conversion imports.
• Strong organizational skills and ability to manage multiple requests while meeting SLAs.
• Ability to troubleshoot tracking discrepancies and identify when issues require technical escalation.
• Strong documentation skills and attention to detail.
• Comfortable using AI tools and automation in daily workflows.
• Ability to work independently and communicate effectively with clients and internal teams.

Nice to Have:

• Experience working at a marketing agency or managing multiple client accounts.
• Experience with server-side tagging, Meta CAPI, Google Enhanced Conversions, and Consent Mode.
• Knowledge of SQL, BigQuery, or customer data platforms such as Segment.
• HubSpot or Salesforce Administrator certifications.
• Experience with B2B attribution tools.
• Experience with CRM administration and marketing technology integrations.
• Compensation: $3,000–$4,000 USD/month.
• Full-time schedule, Monday to Friday, 9 AM–5 PM in the candidate's local time.
• Unlimited PTO.
• U.S. holidays + local holidays.
• Laptop provided through Near.
• Opportunity to work with a specialized performance marketing agency and its technical MarTech team.