Marketing Operations Specialist

Aerotech Inc; Pittsburgh (Allegheny County); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Bonus payments every 6 months

Rich health plans

Company-paid Employee Stock Ownership

Job summary

Aerotech Inc seeks a Marketing Operations Specialist to manage the marketing technology stack, build campaign infrastructure, dashboards, and automations at our Pittsburgh headquarters. This hybrid role focuses on data integrity, website upkeep, and delivering scalable marketing programs.

You will administer HubSpot, create campaigns, and collaborate with regional teams on events, while ensuring GDPR/data privacy practices and high-quality analytics for leadership.

Qualifications

• Bachelor's degree in marketing, business, communications, or information systems from an accredited college or university, required.
• Minimum of four years of marketing operations experience, required.
• Marketing automation platform administration, required; HubSpot certification preferred.
• Experience with marketing technical products or services is preferred.

Responsibilities

• Develop and execute corporate marketing campaigns for products and market segments; build lead generation and lead nurturing processes.
• Administer HubSpot areas independently, including objects, properties, workflows, and forms.
• Build and maintain campaign infrastructure to specification—workflows, scoring inputs, and routing rules.
• Maintain and update aerotech.com; execute digital initiatives across SEO, paid search, social, and email.
• Run data integrity initiatives; build audits and fix root causes with guidance.
• Build dashboards and reports for campaigns, channels, and lead flow; validate accuracy before distribution.
• Improve processes and automations; manage small operations projects end to end with multiple stakeholders.
• Manage the corporate marketing demonstration equipment inventory; train staff on platform usage.
• Support regional marketing teams on trade shows and events; collaborate with marketing technology vendors.

Skills

HubSpot Admin

Campaign Management

Data Analysis

WordPress

CMS

Lead Generation

Project Management

Communication

Salesforce

Education

Bachelor's degree in marketing, business, communications, or information systems

Tools

HubSpot

Salesforce

Marketo

Pardot

Job description

Marketing Operations Specialist

Looking for meaningful work where you can make a difference in global innovation? Engineer a better future with Aerotech, a global leader in precision motion and automation. Our customers create some of the most innovative products on the planet, from life-saving medical devices to tools for deep space exploration. Our precision motion and automation systems make it all possible.

Build a lasting, satisfying career at Aerotech, where we foster growth, empower employees and promote from within. You'll find unparalleled opportunities and a company that values your voice. We also provide an extensive total rewards compensation system, including:

• Bonus payments every 6 months
• Rich health plans
• Retirement planning with our 100% company-paid Employee Stock Ownership Trust

Position Summary

The Marketing Operations Specialist administers assigned areas of the marketing technology stack independently and builds campaign infrastructure, dashboards, and automations to specification. This position runs data integrity work, maintains the website, and resolves user issues without escalation.

Essential Functions

• Campaign Development and Execution. Develop and execute corporate marketing campaigns for products and market segments. Build and maintain the lead generation and lead nurturing processes.
• Platform Administration. Administer assigned HubSpot areas independently, including objects, properties, workflows, and forms. Resolve user issues without escalation.
• Campaign Infrastructure. Build and maintain campaign infrastructure to specification, including workflows, scoring inputs, and routing rules.
• Website and Digital Channels. Maintain and update aerotech.com. Execute digital initiatives across SEO, paid search, social, and email.
• Data Integrity. Run data integrity initiatives for assigned objects. Build audits and fix root causes with some guidance.
• Reporting and Analytics. Build dashboards and reports for campaigns, channels, and lead flow. Validate accuracy before distribution.
• Process and Project Management. Improve existing processes and automations. Manage small operations projects end to end with multiple stakeholders.

Additional Duties

• Manage the corporate marketing demonstration equipment inventory, including physical location of record, check-out, and return.
• Train marketing team members on platform usage and process adherence.
• Support the regional marketing teams on trade show and promotional event planning and logistics.
• Collaborate with and manage marketing technology vendors.
• As assigned.

Knowledge, Skills, and Abilities

• Solid marketing automation administration skills. HubSpot preferred, and Salesforce, Marketo, or Pardot experience will be considered.
• Working knowledge of data integrity practices and reporting.
• Practical website CMS skills. WordPress preferred.
• Data-driven mindset with the ability to measure, analyze, and adjust marketing efforts to achieve results.
• Ability to manage small projects with multiple stakeholders.
• Strong communication and documentation skills.
• Familiarity with data privacy practices such as GDPR, preferred.

Expected Behaviors

• You have a "we before me" attitude that prioritizes organizational and team success.
• You have high standards and take great pride in your work.
• You are a high-integrity individual who builds trust through accountability and delivering results.
• You are a proactive self-starter who can easily prioritize tasks.
• You have a growth mindset, seek continuous improvement, and push yourself outside your comfort zone.
• You are self-aware, know your strengths and weaknesses, and look for ways to improve.
• You build bridges with other departments to reach a common goal.

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, or information systems from an accredited college or university, required.
• Minimum of four years of marketing operations experience, required.
• Marketing automation platform administration, required. HubSpot certification preferred.
• Experience with marketing technical products or services, preferred.
• Equivalent combination of education and experience may be considered.
• Must be authorized to work in the United States without employer sponsorship. Aerotech does not provide US work authorization sponsorship for this position. OPT and CPT visa holders are not eligible for employment if they will need work authorization sponsorship at any time in the future.

Working Conditions / Physical Requirements

• This position is hybrid and based at Aerotech corporate headquarters in Pittsburgh, Pennsylvania. On-site presence is expected as the work requires.
• May be required to sit for extended periods of time.
• The employee may occasionally be required to lift and/or move up to 25 pounds.

Note: The above Job Description is representative of the responsibilities and qualifications necessary to be successful in this role. It does not encompass every job duty or responsibility; other tasks may be assigned as necessary. Further, the job description does not alter the at-will nature of employment with the organization and does not create a contract of employment.

Must be authorized to work in the US currently and in the future without employer sponsorship.

As an Equal Employment Opportunity/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, Veteran or disability status.