Marketing Operations Specialist

Circle; Kansas City (MO); On-site; USD 102,000 - 138,000; Full time

Job summary

Circle is seeking a Marketing Operations Specialist to enhance marketing efficiency and support sales efforts. This role involves managing key technologies, optimizing processes, and collaborating across teams to drive effective outbound marketing strategies. Ideal candidates will have a strong background in marketing operations and project management.

Qualifications

• 4+ years of experience in marketing operations.
• Strong understanding of CRM and marketing automation systems.
• Excellent project management skills.

Responsibilities

• Optimize marketing operations to support events and sales.
• Manage technologies supporting outbound efforts.
• Implement process improvements for event execution.

Skills

Project Management

Analytical Skills

Data Storytelling

Tools

HubSpot

Salesforce

Excel

Google Sheets

Job description

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Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You’ll Be Responsible For

This position reports to the Director of Demand Generation & Marketing Operations. In addition to collaborating with the marketing team, you’ll work cross-functionally with teams across go-to-market, business development, partnerships, engineering, and revenue operations. You’ll play a crucial role in optimizing marketing operations to support Circle’s events and outbound sales efforts. This includes overseeing marketing technology implementation, streamlining processes for event execution, and partnering closely with the sales team to drive effective outbound marketing strategies.

What You’ll Work On

• Act as the primary partner to the events team, ensuring alignment with sales objectives and maximizing event ROI
• Manage key technologies supporting outbound efforts, including HubSpot, Salesforce, PartnerPage, Gong, and Accelevents
• Identify and implement process improvements to increase the efficiency of event execution and outbound sales workflows
• Enable marketing and sales teams with tools, reporting, and processes to manage prospect pipelines, track SLAs, and support campaign execution
• Develop best practices and standard operating procedures for event management and sales outreach
• Maintain and optimize lead tracking, routing, and attribution processes across systems
• Evaluate and recommend new tools and technologies to support evolving business needs
  
  

What You’ll Bring To Circle

Core Requirements

• 4+ years of experience in marketing operations
• Strong understanding of marketing and sales operations, including how CRM and marketing automation systems support go-to-market strategy
• Experience managing and executing end-to-end lifecycle and email marketing campaigns
• Excellent project management skills, with experience running events and outbound sales campaigns
• Strong analytical and presentation skills, including data storytelling and stakeholder communication
• Proficiency in database management and spreadsheet tools such as Excel or Google Sheets
  
  

Preferred Requirements

• Technical skillset with experience building automation flows and integrating tools to meet business needs
• Familiarity with B2B revenue functions and modern go-to-market strategies
• Background in B2B SaaS, fintech, or high-growth startup environments
• Strong desire to learn and adopt AI technologies into marketing workflows
  
  

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $102,500 - $137,500

Additional Information

• This position is eligible for day-one PERM sponsorship for qualified candidates
  
  

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [e-mail] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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