Sr. Marketing Operations Specialist | Remote, USA

Lensa; Austin (TX); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in IT Services is seeking a Senior Marketing Operations Specialist to enhance their marketing programs. This remote role requires expertise in Marketo and other MarTech platforms, strong analytical skills, and the ability to manage multiple projects. Join a dynamic team committed to diversity and professional growth.

Benefits

Diversity, Equity, and Inclusion commitment

Work/life balance

Professional training resources

Opportunity to work on complex projects

Volunteer opportunities

Remote work technology and support

Qualifications

• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3 years’ experience with Marketo.
• Experience with Salesforce CRM.

Responsibilities

• Manage the end-to-end ownership of the marketing technology stack.
• Analyze data to segment lists based on demographics and behaviors.
• Lead A/B testing, optimize performance, and evaluate campaign effectiveness.

Skills

Analytical skills

Attention to detail

Problem-solving

Communication

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

Bizible

6sense

Job description

Sr. Marketing Operations Specialist | Remote, USA

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Optiv, is seeking professionals. Apply via Lensa today!

This position can be hired remotely anywhere within the U.S.

Optiv is seeking an experienced Senior Marketing Operations Specialist to help drive Optiv’s marketing programs and efficiencies. The ideal candidate will be a detail-oriented leader who excels in an operational environment. They will be Marketo certified with experience in various MarTech platforms (Marketo, Salesforce, Bizible, 6sense, etc.). This individual will be skilled in building, launching, and reporting on campaigns using these systems. The right professional will possess strong analytical skills and will collaborate strategically with our demand generation and events teams to create integrated campaigns aligned with company goals.

How You'll Make An Impact

• Manage the end-to-end ownership of the marketing technology stack, including Marketo, Salesforce, Bizible, 6sense.
• Collaborate with the operations team to define processes, document workflows, and establish service level agreements.
• Work with marketing managers and stakeholders to create integrated marketing campaigns.
• Conduct quality assurance on campaigns, emails, lists, programs, and landing pages.
• Support and train marketing team members in Marketo.
• Analyze data to segment lists based on demographics and behaviors using systems like 6sense, SFDC, and Marketo.
• Lead A/B testing, optimize performance, and evaluate campaign effectiveness.
• Track and report on campaign performance and pipeline impact.

What We're Looking For

• Bachelor’s Degree from a four-year college or university.
• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3 years’ experience with Marketo.
• Experience with Salesforce CRM.
• Understanding of ABM programs and experience with platforms like 6sense or Demandbase.
• Ability to manage multiple projects simultaneously.
• Experience with marketing automation campaigns and assets (forms, landing pages, templates, integrations).
• Knowledge of lead routing and lead scoring.
• Strong analytical, problem-solving, and attention to detail skills.
• Excellent written and verbal communication skills.
• Understanding of digital and event marketing best practices.
• Experience with sales enablement tools like Outreach or Salesloft is a plus.
• Proficiency in HTML, CSS, and JavaScript.

What You Can Expect From Optiv

• A commitment to Diversity, Equity, and Inclusion through Employee Resource Groups.
• Work/life balance.
• Professional training resources.
• Opportunity to work on complex, impactful projects.
• Volunteer opportunities through “Optiv Chips In”.
• Remote work technology and support.

EEO Statement

Optiv is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, age, marital status, genetic information, national origin, disability, military or veteran status, or any other protected status. We respect your privacy; see our Applicant Privacy Notice.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting